Slate: Increasing reader loyalty and growing subscriptions
Slate wanted to lower their dependence on platforms like Facebook and monetize their incredibly loyal audience.
It worked. As of November 2017, Slate reported 35,000 paid subscribers to their membership program Slate Plus.
To get there, Slate shifted their focus from unique visitors to a metric that matched their primary goal: engaged time. At every step of the way, Parse.ly provided access to audience data that helped Slate’s product managers, journalists, and analysts put loyalty at the forefront of their initiatives.
Learn how Parse.ly helped Slate:¶
- Grow their paid membership program to 35,000 subscribers
- Establish a loyalty metric that every team drives toward
- Create a reading experience that makes visitors stay longer
- Develop a deeper understanding of what engages their audience
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