NAPCO Media: How to change corporate culture with access to data
Although editors at NAPCO Media used Google Analytics to measure their audience, that data wasn’t incorporated into their content strategy or culture. This created a disconnect between content creation, audience development, and sales.
Dave Leskusky, president at NAPCO Media, identified data analytics as the key to changing the perception that content was secondary to ad revenue. That shift successfully happened when NAPCO brought the Parse.ly analytics dashboard to the organization. Now, the company shares the goal of empowering their content creators through data about the readers.
In this case study, you will learn:¶
- How NAPCO incorporated data analytics into their reporting cycle
- How the shift to a data-driven company culture started from the top
- How NAPCO uses data to monetize
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