Using Real-Time Data Effectively: Why It Matters And How To Do It

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In this on-demand webinar, learn how to leverage real-time data to stay on top of your content’s performance and create a better experience for your audience. customers are some of the most sophisticated content teams in the business, and we’ll walk through step-by-step tactics and workflows they’ve shared with us. You will learn strategies you can start using tomorrow to get the most mileage out of every piece of content you publish.

Neil Powell, a content analytics expert at, discusses why it’s valuable and walks through common use cases for using real-time data. You’ll learn how you can use real-time data to:

  • Get feedback instantaneously, and identify emerging trends
  • Optimize your content and your homepage on the fly
  • Identify where to double-down on followup content, and when to step off the gas
  • Enhance your social strategy and engagement
  • Take part in the conversation with your audience as it happens, instead of after it’s over