What are the biggest challenges in managing an online presence today?
According to a new study by Forrester Consulting, commissioned on behalf of Automattic, businesses struggle with development cost, assembling the right team of writers, creating meaningful and reliable digital experiences, and a lack of visibility into content performance.
Worse still, many organizations maintain multiple solutions in their marketing stack, each with their own costs.
In this on-demand webinar, hear from our featured speakers, Forrester Senior Analyst Nick Barber and Forrester Consultant Mary Barton, about the challenges facing today’s marketing teams and how organizations are rising to meet them.
In this webinar, you’ll hear about:
- Top digital challenges and content trends impacting business in 2022 and beyond
- How leading brands are successfully lowering costs, improving content performance, hardening security, and driving business growth
- The total economic impact of adopting an agile CMS backed by content analytics, based on recent research