Creating Stories That Stick

Stories and content are the most powerful means of persuasion. They give data shape & bring it to life, conveying culture, experiences, & values. In under 20 minutes, co-founder and CEO Sachin Kamdar, walks through several ways to tell a story in order to understand your audience, inform your strategy and focus on value creation. Originally presented at Adweek Elevate Publishing, Sachin discusses the importance of creating content that tells stories and sticks with your audience.