The Transition to GA4 and What it Means for Content Marketers

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Google has caused headaches worldwide with the deprecation of Universal Analytics, forcing businesses to transition to the new Google Analytics 4 instance by June 2023. Not only did they break real-time analytics, but Google also announced that they weren’t going to fix it.

At, we’ve also heard complaints around transitioning accounts, getting used to the new UI, and not being able to surface the actionable insights that content creators need to succeed. TLDR (too long; didn’t read)? Google Analytics wasn’t created for content people and GA4 is even worse.

We partnered with the Content Marketing Institute for a Tech Talk on everything you need to know about the transition to GA4, including key features, common challenges, and why teams are turning to content analytics for better insights. Watch the on-demand version here!