How Ars Technica puts readers first with analytics in their newsroom

Ars Technica puts the reader experience first. This Condé Nast property uses data to encourage their editorial team, evaluate post types, and make a better reader experience through content recommendations.

Watch Ars Technica‘s Director of Product discuss their analytics strategy in this video, with the following results:

  • rolled out across all Conde Nast
  • Saving time by using an analytics system focused on content & editorial (as opposed to Google Analytics)