The Transition to Google Analytics 4

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Google has caused headaches worldwide with the deprecation of Universal Analytics, forcing businesses to transition to the new Google Analytics 4 instance by July 2023. Not only did they break real-time analytics, but Google also announced that they weren’t going to fix it.

At Parse.ly, we’ve also heard complaints around transitioning accounts, getting used to the new UI, and not being able to surface the actionable insights that content creators need to succeed. TLDR? Google Analytics wasn’t created for content people and GA4 is even worse.

Join us on Thursday, March 23rd at 11:00 AM Eastern Time to hear about the changes to Google Analytics and how easy-to-use content analytics like Parse.ly can alleviate your GA4 struggles and uplevel your content strategy.

You’ll come away with:

  • How to easily start capturing and acting on real-time data again
  • The critical advantages provided to your newsroom by an analytics system built specifically for content
  • Ensuring business continuity, data retention, and smooth operations
  • Why and how customers use both Parse.ly and GA simultaneously

Tim Ahlenius
VP for Strategic Initiatives
Americaneagle.com

With over 20 years in the website development, design, and optimization industry, Tim Ahlenius has worked in every discipline required for building effective websites. Tim joined
Americaneagle.com in 2009 bringing his specialties in design, user experience, front-end
development, backend programming, Search Engine Optimization, project management, content strategy, and analytics analysis to each project he works on. He brings insights into client communications and business needs during each engagement. In addition to his project skills, Tim also acts as a creative contributor to clients with experience in design, usability, programming, and web marketing.

John Levitt
General Manager
Parse.ly

John is the General Manager of Parse.ly, having served in nearly every other role in his decade-long tenure at the company. John organizes stakeholders across sales, marketing, customer success, and product to ensure the c

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