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Measuring the ROI of Content Marketing with True Engagement Metrics
Updated April 2023 What is content marketing ROI? Content marketing ROI is the ratio that shows the revenue your business earned when compared to what you spent on content marketing. ROI (return on investment) from content marketing has been notoriously difficult for marketers to measure and track because the journey from content to revenue isn’t…
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7 KPIs That Measure The Impact of Your Content Marketing
Content marketing is subjective—it’s ruled by opinions and moved by personal preferences. But when you use objective data and work towards Key Performance Indicators (KPIs), you can identify which content is benefiting your organization and which isn’t. Choosing the right KPIs helps you see where your marketing efforts are working and where you need improvement.…
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3 Reasons Why Smaller Content Teams Need Parse.ly
With more company research and transactions happening online than ever before, businesses are relying on content marketing as a means to influence buying decisions and build relationships with customers. But that doesn’t mean every company has the resources and budget to create a content marketing program with an army of writers and strategists. Many content…
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Media Is The New Marketing: 7 Steps From Start To Millions | Webinar Recap
The past two years have been a true test of businesses’ ability to thrive in a world of uncertainty, and the ones with the best content were the ones that came out on top. Last week, Dave Cardiel, VP of Growth Marketing for WordPressVIP and Parse.ly, sat down with Joe Pulizzi, founder of The Tilt and Content Marketing Institute…
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Creating Stories that Stick: Building Content that Drives Decisions | AdWeek Elevate Recap
Last week, Parse.ly‘s CEO and co-founder, Sachin Kamdar gave a talk on the main stage at Adweek Elevate Publishing about building content that drives decisions, and creating stories that stick. He walked through why content is so important for businesses, especially in today’s digital landscape, and gave some insight into what Parse.ly and WordPress VIP…
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5 Goals to Align Your Content Strategy
Today we’re excited to announce a brand new beta feature in the Parse.ly dashboard: Goals. This new feature takes the pain out of reporting and tracking KPIs. For the technical walkthrough of where to find this new feature and how to use it, read the knowledge base article. Also note that as for now, all…
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Parse.ly Content Conversions are Now Faster
Today we’re thrilled to announce an update to our Content Conversions feature—it’s now faster. Parse.ly customers using conversions can now expect to see updates to their conversions data within 30 minutes. Understanding how your content drives growth has never been more important Eighty-eight percent of customers research online before making a buying decision. This means…
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Measuring Content ROI: How to Make the Case for a Bigger Budget in 2022 | Webinar Recap
You know your content is crucial to driving revenue but does the rest of your organization? As businesses gear up for 2022, executives are looking to invest in strategies that yield the biggest results and cut funding to the ones that don’t. Now’s the time to evaluate how content has impacted your bottom line and…
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5 Things To Do When You First Log Into Parse.ly
You just logged into Parse.ly for the first time…congrats! Now what? Here are five things to make sure you do before anything else: 1. Add the Parse.ly bookmarklet to your browser Benefit: Save time accessing the Parse.ly dashboard If you’re using Google Chrome, the first thing we recommend you do is add the “Open in…
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3 Ways You Should Be Repurposing Content
The average piece of online content has a three-day lifespan. Evergreen content, on the other hand, broadly refers to any article, post, or video that garners significant attention well beyond this typical three-day cycle. Evergreen articles are not tied to specific news events and don’t have an expiration date. For example, an article about the…