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7 KPIs That Measure The Impact of Your Content Marketing
Content marketing is subjective—it’s ruled by opinions and moved by personal preferences. But when you use objective data and work …
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3 Reasons Why Smaller Content Teams Need Parse.ly
With more company research and transactions happening online than ever before, businesses are relying on content marketing as a means …
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Media Is The New Marketing: 7 Steps From Start To Millions | Webinar Recap
The past two years have been a true test of businesses’ ability to thrive in a world of uncertainty, and …
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Creating Stories that Stick: Building Content that Drives Decisions | AdWeek Elevate Recap
Last week, Parse.ly‘s CEO and co-founder, Sachin Kamdar gave a talk on the main stage at Adweek Elevate Publishing about …
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5 Goals to Align Your Content Strategy
Today we’re excited to announce a brand new beta feature in the Parse.ly dashboard: Goals. This new feature takes the …
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Parse.ly Content Conversions are Now Faster
Today we’re thrilled to announce an update to our Content Conversions feature—it’s now faster. Parse.ly customers using conversions can now …
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Measuring Content ROI: How to Make the Case for a Bigger Budget in 2022 | Webinar Recap
You know your content is crucial to driving revenue but does the rest of your organization? As businesses gear up …
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5 Things To Do When You First Log Into Parse.ly
You just logged into Parse.ly for the first time…congrats! Now what? Here are five things to make sure you do …
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3 Ways You Should Be Repurposing Content
The average piece of online content has a three-day lifespan. Evergreen content, on the other hand, broadly refers to any …
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Why, When, and How to Refresh Old Content
Readers judge content like they would a loaf of bread at the grocery store—the fresher, the better. The same goes …