Parse.ly Blog

  • Stop Talking to Yourself!

    Pop Quiz: Will a quiz perform better than a longform article  on your site? What about a video or slideshow? Owen Fuller, chief evangelist at Boombox, knows that the internet is becoming more interactive. His company provides a litany of tips, tricks, and formats to create easy-to-use quizzes and polls that anyone can use on…

    clareondrey

  • On Autumn and Analytics

    Here’s a fun fact: No film with the word “autumn” in its title has ever won an Academy Award. The other three seasons — spring, summer, and winter — are represented among winning film titles. But not autumn. Does this tidbit of information discourage filmmakers from including the word “autumn” in their film titles, or…

    parselyallie

  • QUIZ: Which Native Ad Works Best on You?

    While the rest of the industry is  going crazy over  what publishers will  do about ad blocking, the Parse.ly team  is already looking toward potential solutions. We know that traditional display ads are slowly driving readers crazy; and, many publishers believe that native advertising can help. So we’ve gone ahead  and  figured out how to…

    parselyallie

  • Delivering New Historical Analytics

    In the past few weeks, our backend engineering team has been hard at work back-populating historical data in Parse.ly’s new dashboard for customers. Some background: we delivered a version of the new dashboard to a subset of customers who are primarily using it for decision-making over trailing 24 hours of real-time data and trailing 30-day…

    Andrew Montalenti

  • Gear Up for #ONA15

    Next week, highly engaged digital journalists will take a keen interest in a different kind of traffic than the notorious road-stoppage LA is usually known for — web traffic. The 2015 installment of the Online News Association’s annual conference, #ONA15, will start next Thursday, September 24, and everyone there will be ready to talk about…

    clareondrey

  • Trepidation Over Mobile Ad-Blocking

    As usual, Apple’s annual September event evoked feelings of excitement from users looking toward the future of mobile. However, this year, digital publishers and other ad-dependent companies are experiencing a different kind of feeling in response to the presentation: trepidation. Apple announced that its iOS 9 operating system will allow third-party content blocking extensions to…

    parselyallie

  • Measuring the Impact of “The John Oliver Effect”

    The reason many journalists get into the business is to create an impact with their work. But what about comedians? Victor Luckerson, of TIME magazine, coined the term “The John Oliver Effect” in a January 2015 article referring to the impact that Comedian John Oliver’s show, Last Week Tonight with John Oliver, has made on…

    parselyallie

  • Parse.ly’s CTO on the Power of a Distributed Team

    In March, PowerToFly President Katharine Zaleski apologized to all of the mothers that she used to work with in this viral post published on Fortune.com.   Zaleski wrote: “I know there are still a lot of people like my 28-year-old self — they undervalue mothers’ contributions because they count hours logged in the office and…

    parselyallie

  • Four Ways Media Companies Can Monetize

    The economics of digital media is a broad and sometimes intimidating subject, which is exactly why we wanted to take it on as the topic of discussion at our last Summer Series event of the year. It’s the kind of dialogue that has to be had frequently in the media world in order to stay…

    parsely

  • Are You Making the Most of Your MetaData?

    Everyone forgets about metadata,” said John O’Donovan, chief technology officer at The Financial Times. “They think they can just make stuff and then forget about how it is organized [. . .] But all your assets are useless to you unless you have metadata — your archive is full of stuff that is of no…

    clareondrey