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Should Publishers Be More Focused on Conversions?
Parse.ly recently surveyed 270 professionals at publishing sites, brands, and agencies about their use of content analytics. We’ll be highlighting major themes from the results in a series of posts on our blog. Get the full report here: “Getting There: Content, the companies that create it and the data behind it.” Over half of brands…
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What (Our Families Think) We Do
When someone asks you what you do for a living, what do you tell them? The team at Parse.ly had a hunch that if we asked our parents and other family members to answer that question for us, they’d have a unique response. Their replies encapsulated in a nutshell what’s great about Parse.ly: we have…
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The Metrics That Should Matter vs. the Metrics That Actually Matter to Publishers
Parse.ly recently surveyed 270 professionals at publishing sites, brands, and agencies about their use of content analytics. We’ll be highlighting major themes from the results in a series of posts on our blog. Get the full report here: “Getting There: Content, the companies that create it and the data behind it.” The good news:…
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How Audience Analytics Informs The Drum’s Content Strategy
The Drum is a business publication that has come of age in the digital era. From its roots as a publisher of regional and UK marketing news it is now a global media platform and the biggest marketing website in Europe with 1.2 million unique users per month. Much of its success has been predicated…
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Content Analytics Proficiency: Another Way Brands are Imitating Publishers
Parse.ly recently surveyed 270 professionals at publishing sites, brands, and agencies about their use of content analytics. We’ll be highlighting major themes from the results in a series of posts on our blog. Get the full report here: “Getting There: Content, the companies that create it and the data behind it.” The first issue…
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Video Analytics in the Parse.ly dashboard
We know that any successful content strategy hinges on an ability to identify what types of content resonate best with our audience , and then to make unique — sometimes off-script — decisions about how, and where, we present this content based on the data. Austin Smith, CEO at Alley Interactive, a digital agency working…
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Follow the Leaders: Twitter Lists of Journalism, Media, and Data Experts
When we surveyed digital media professionals to see what they would be focusing on in 2017, we weren’t entirely surprised that the role of journalism in society was their primary concern. The The New York Times 2020 Report, for example, outlined goals for adapting to”today’s changing media landscape.” Journalists, of course, offered reactions on Twitter.…
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Top Posts of 2016, winners announced
At the end of the year, we tend to look back at the work that has changed the way we see the world. From Columbia Journalism Review’s favorite pieces of journalism, to the New York Times‘ Year in Pictures, to Parse.ly’s own compilation of top blog posts, year-end lists serve to reinvigorate the media industry…
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More Social and Referral Data Available in 2017
This post summarizes our latest software release and will be mostly interesting to current Parse.ly users. Not a Parse.ly user? See the full dashboard here. In our final major dashboard release of 2016, we focused on customizable overview screens, data summaries and our in-dashboard metrics guide. As we begin 2017, it’s all about getting you…
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Checking Your Assumptions: Data Behind Post Types
Just because advertisers are eager to pay for video doesn’t mean that readers are ready to watch it; in fact, it is entirely possible that video won’t save the day for digital publishers looking for growth. Time will tell — but until then, data can help point us in the right direction. Media companies need…