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Power your distribution strategy with campaign tracking
“If you build it, they will come” only works for Kevin Costner. For marketers with digital audiences, just as much effort has to go into distributing content as creating it — sometimes more! Efforts of social media managers, marketers, and audience development experts make sure discovery isn’t left to chance. Using UTM parameters and measuring…
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Among AT&T’s entertainment assets, Game of Thrones gets the most attention. Here’s how we used Wikidata’s entities and ontology to find that out.
At Parse.ly, we measure how much attention content receives, and broadly speaking – it’s a lot. We directly track how many page views individual URLs receive from visitors. In the last three years we’ve tracked about 480 billion page views on about 250 million distinct pieces of content; most of this content consists of articles…
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From informing to advocating: Spotlight on Anthony Smith from NationSwell
Do the careers we expect to have match the ones we end up? Most people would say no. Of course, the path we take on along the way is where we spend most of our lives. Shouldn’t that journey be an interesting one? At Parse.ly, we’re highlighting people and companies in content who have interesting…
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Facebook’s biggest losers: Content hurt by the last product strategy update
Another big announcement from Facebook has made some people in media understandably nervous. The unknown impact another algorithm, or in this case entire product strategy, change might have has sent chills through audience teams everywhere, like the air that lingers in the subway after a cold, winter night. While it’s nearly impossible to say what…
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Content attribution shouldn’t be this hard
Want to sign up for our pilot program for conversions? Sign up at the end of this post. There are any number of ways to put a subjective value on content. Did it inform? Did it entertain? Today content creators have to put a new, objective value behind their content too: is it keeping…
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The 14 top referrer sources by word count, device type, and categories viewed
If you’re arriving here for the first time, I strongly encourage you to check out Part I of this study, “Predicting sources of traffic to content in 2019“, in which we explore traffic and the reliability of growth for each of the platforms featured here. And if you want to take this data to go,…
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Getting where you need to go: Why companies need to marry data and strategy
Over the last several years, real-time dashboards have become a standard feature in media companies. Indeed, among our clients, the most viewed screen within Parse.ly is our real-time “Overview” dashboard. Real-time data helps uncover when something is taking off. It helps creators participate directly in conversations happening about their articles and stories. It gets teams…
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Predicting sources of traffic to content in 2019
Data has a habit of giving us advance signals about particular trends.It shouts, “Hey, something big is happening.” Like when we saw Facebook decline for six months before they announced official changes to their newsfeed. Some of those trends jump out more than others. Wouldn’t it be great to predict how reliable those trends are?…
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We figured out where audiences want to read more about Trump (and where they want less)
In an age where we’re constantly inundated by content, it’s become a bigger challenge for content to stand out, partly because there’s more of it. According to TrackMaven, the average number of blog posts published per company per month increased 800% from 2011 to 2015, but social engagement decreased 89%. It’s a simple economics issue:…
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5 ways non-traditional publishers connect with audiences
The digital media industry is not exactly heading into 2019 with unbridled optimism. However, with great challenge comes a sense of clarity and focus. And we have to hope that it’s finally registered that building a media company on Facebook traffic alone won’t sustain another year. An actual connection with the audience will make or…