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I listened to 100+ hours of podcasts about content marketing so you don’t have to
I waded through more than 100 hours of podcasts and let me assure you, it’s not all good content out there. Still, there are plenty of bright spots. To save you the trouble, I’m sharing the 12 episodes that you need to hear if you’re in content creation, strategy, or distribution. Binge listen to them…
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Email newsletters bring in loyal audiences. What’s your strategy to improve them?
Content teams that look at data have confirmed: newsletter subscribers visit more frequently, consume for content, and convert to paying customers at a higher rate. “More than half the time spent by logged-in subscribers on wired.com was driven by our newsletters. The majority of our newsletter readers don’t subscribe to the paywall, but we saw…
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The content marketer’s secret weapon: using data as content
As more companies take content and audience seriously as a marketing function, the bar for audience attention continues to rise. It’s always been incredibly challenging to break through the noise, but we have a secret weapon we’ve been using: data. Instead of creating another “Ultimate Guide” or “Top Ten Best Practices for xxxx,” consider stealing…
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What makes a good article recommendation?
Are you already thinking about what you’ll be reading next? On your typical news or content website, articles are queued up so that readers always have opportunities for a next click. These are called “content recommendations,” and they range widely in what they recommend and how they recommend it. Though they’re practically ubiquitous, their presence…
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The Quest for Parity: the latest Parse.ly API updates
If you’ve visited any one of our customer’s sites as a reader, chances are you have experienced how powerful Parse.ly’s API is without even knowing it. It can power content recommendations, personalized newsletters, and trending content slots. Under the hood, it’s pretty cool. But sometimes not all features are created equal. One of the…
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The Parse.ly brand refresh: Our 10 year glow-up
We’ve had a busy September – no sooner did we return from a marathon of conferences, than the team re-launched the Parse.ly website with a spiffy brand refresh and a new and improved Content Library. Our blog is next on the list for a facelift so next time you visit, you may see our content…
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Machine learning for news: the NLP engine behind Parse.ly Currents
Does Facebook control the news? Has Donald Trump hacked the media cycle? Are search algorithms creating filter bubbles? Is outrage the only currency on social networks? These questions, and many more, are top-of-mind for the citizens of the modern internet. But, do they have the concrete data to answer any of these questions? They didn’t,…
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What’s in a tag? (Almost everything): 6 best practices for applying subject matter tags
It’s impossible to overstate the importance of clean, reliable metadata in any analytics solution. Without metadata, all you’re left with are numbers that have no context. As a content analytics company, our out-of-the-box integration includes metadata fields for everything that’s important to content creators: title, author, publication date, etc.. And, for the most part, these…
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6 Steps to Personalizing Your Newsletter with the Parse.ly API
The inbox is a crowded place. It’s also a very personal one. Sites like the New Yorker, Apartment Therapy, and the NBA have found some incredibly innovative ways to create personalized content experiences on their sites. Parse.ly data shows that most visits are single page view visits, but that visitors coming to your site directly…
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The most common mistake in campaign tracking (and how to fix it)
So you’re ready to send your content on the “campaign trail.” You’ve just written an awesome piece, and it’s time to publish it for the world to see. No problem, right? Campaign tracking is super easy…to screw up. Even I did it. But I also figured out what I did wrong and learned how to…