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Content Conversions in Parse.ly’s dashboard
We know that it isn’t easy to make your content successful. But we also know that when it works, content can be the best way to drive your business forward. We’ve built a content analytics platform that measures the true value of how your content drives business results. This is how you get buy-in…
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The Rise of Content, a Path to Sustainable Growth
In 2017, Forbes told us that content will always be king and three years later, its reign has only gotten stronger. Now more than ever, brands are concentrating on content marketing, investors are piling cash into CMS companies, and consumers are looking for authenticity from the organizations they spend with. Understanding your audience and communicating…
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Tag Groups: Understand how your tags work together
Why do we tag content? At their core, tags exist to group and categorize content. Tags make it easy to house content under an umbrella label so we can say things like “All of these articles are about Nintendo or deep sea fishing or yerba mate” and then say “Okay, so is this type of…
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Shadow Traffic: Why your traffic numbers are off by 20%
Getting the complete picture of your traffic has always been challenging. Dark traffic first popped up in 2012, when it became clear that traffic stripped of its referrer information was categorized as “direct.” Dark traffic has grown with the rise of HTTPS and the increasing prevalence of private messaging systems (Slack, WhatsApp, and the like).…
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What you need to know about web analytics: a guide
If your website is the heartbeat of your company’s online presence, web analytics is its trusty heart monitor. Web analytics, like a heart monitor, indicate the your website’s heart health. And while heart monitors can’t fix problems on their own, they can tell you where to start looking. The feedback you glean from web analytics…
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Paid, owned, and earned media: What’s the difference and how to track them?
If you want to maximize the reach of your content marketing efforts, you need to diversify those efforts to make sure you’re hitting all the right angles. How can you do that? Well, you need to have a working knowledge of owned, earned, and paid media — three different types of media that can boost…
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Weekly and monthly trends—a GPS for your content strategy
Balancing the importance of historical trends while remaining present for what’s happening in real-time is something every great content strategist knows how to do. If real-time analytics are the speedometer in a car, letting you know what’s happening right now so you can adapt on the fly, then historical analytics are the GPS—they can tell…
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Network Syndication tracking: Improving on multi-site analytics
Publishers like Conde Nast and Gannett know that syndication is a good way to reach new audiences. It’s common sense to share an article about a rocket launch originally published on a tech-focused publication with the readers of a more science-focused publication. But when it’s time to measure the impact of reposting an article, things…
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Parse.ly makes Content Conversions add-on free, helping companies monetize traffic to content
When we created Parse.ly, we made a bet on a new era of content. We believed that a great shift in digital attention would lead media companies to partner directly with their audience, rather than relying exclusively on advertising revenue. We believed that same shift would lead brands to put out their own information directly…
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Web Analytics Dashboards—A Primer for Content Teams
Web analytics dashboards let you analyze the behavior of visitors to your website. They show you what makes people click, stay, share, and convert—so you can do more of those things and grow your business. Google Analytics offers dashboard options that fit the needs of many companies. Let’s take a deeper look at what web…