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The Rise of Content, a Path to Sustainable Growth
In 2017, Forbes told us that content will always be king and three years later, its reign has only gotten …
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Tag Groups: Understand how your tags work together
Why do we tag content? At their core, tags exist to group and categorize content. Tags make it easy to …
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Shadow Traffic: Why your traffic numbers are off by 20%
Getting the complete picture of your traffic has always been challenging. Dark traffic first popped up in 2012, when it …
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What you need to know about web analytics: a guide
If your website is the heartbeat of your company’s online presence, web analytics is its trusty heart monitor. Web analytics, …
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Paid, owned, and earned media: What’s the difference and how to track them?
If you want to maximize the reach of your content marketing efforts, you need to diversify those efforts to make …
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Weekly and monthly trends—a GPS for your content strategy
Balancing the importance of historical trends while remaining present for what’s happening in real-time is something every great content strategist …
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Network Syndication tracking: Improving on multi-site analytics
Publishers like Conde Nast and Gannett know that syndication is a good way to reach new audiences. It’s common sense …
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Parse.ly makes Content Conversions add-on free, helping companies monetize traffic to content
When we created Parse.ly, we made a bet on a new era of content. We believed that a great shift …
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Web Analytics Dashboards—A Primer for Content Teams
Web analytics dashboards let you analyze the behavior of visitors to your website. They show you what makes people click, …
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Beta feature: Benchmark authors, sections, and tags
“What types of content aren’t worth the effort? Should we stop doing them?” “Which author is better suited for this …