Content Analytics for Publishers

Get your whole team using data to drive readership

The most successful media companies enable their entire team to be data-driven—not just a few analysts or editors. They need every journalist, editor, site owner, and executive to be able to self-serve insights that help them decide what to develop, whether it worked, and what to do next. With Parse.ly, they can:

  • Make data easy and actionable for everyone, not just analysts
  • Gain real-time and historical insight into what resonates with their audience
  • Transcend vanity metrics to tie content strategy back to real business results
  • Create a stickier experience with personalized content recommendations

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Companies using Parse.ly every day

Parse.ly makes data easy for editorial teams, giving them the insights they need to grow audiences, improve loyalty, and drive monetization.

Make data easy and actionable for everyone, not just analysts

Clunky web analytics and BI tools create a high barrier-to-entry for editorial teams. Parse.ly’s user-friendly interface empowers writers, editors, digital strategists, and nearly everyone at your organization to use insights from content data in their every-day decision-making.

Graphic showing comparison of usage between Google Analytics and Parse.ly Analytics

Gain real-time and historical insight into what resonates with your audience

Many teams are flying blind, relying on instinct alone to guide content ideas. Parse.ly provides a real-time and historical view of how your content resonates with your audience so you can create more engaging, impactful digital experiences. Find tactics to improve search, social, engagement, recirculation, subscriptions, and loyalty.

Transcend vanity metrics to tie content strategy back to real business results

Even teams who do incorporate data into their decision-making often focus on spikes in surface-level vanity metrics. Parse.ly helps you take a more proactive approach by tracking and optimizing for metrics that link content performance directly back to the long-term results that executives actually care about, like driving more subscriptions by identifying which stories create loyal readers.

Create a stickier experience with personalized content recommendations

Personalized user experiences drive deeper engagement and stronger loyalty, but creating them requires development resources that not every team can spare. Parse.ly’s content recommendation API does this work for you, automatically measuring your content archive and creating sticky, personalized content experiences immediately upon integration.

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What customers are saying

The interactivity of Parse.ly’s dashboard helps writers and editors—people who don’t dive into Excel spreadsheets every day—find answers to their top questions…Parse.ly gives people what they’re looking for in a way that’s not overwhelming, but it’s still a source for answering complex questions.

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Anna Gilbert
Director of Research, Slate

I love using Parse.ly. I’m engaged with the product everyday. It provides critical info and data to the organization and leadership. We leverage the output to make important decisions and manage the business.

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Sean Giancola
CEO, New York Post

Parse.ly allows us to get immediate feedback regarding what resonates with our audiences, and what doesn't. This is something our editors really care about, and finally they have a way to access that information.

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David Leskusky
President, NAPCO Media

How NAPCO Media changed their corporate culture with access to data, growing from only 8 out of 40 editors using Google Analytics to 33 out of 40 editors using Parse.ly.

How Bloomberg Media achieved global growth by paying attention to what content resonates with their various international audiences.

How Slate increased reader loyalty and grew subscriptions by using engaged time as their ‘North Star’ metric.

How Gannett used Parse.ly to standardize content analytics and start reporting on true audience engagement across their 600+ publications.

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