WordPress VIP Blog
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The Most Important Metrics That Matter for Content
When you log into your analytics tool, you probably see things like exit rate percentage and traffic sources, scratch your …
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3 Ways To Use Audience Segmentation To Fine-Tune Your Content Strategy
Audience segmentation helps you understand the behavior of specified user groups within your readership so you can tailor your content …
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Creating Pipeline from Content: How to Drive Revenue With Content Analytics
“Data scientists everywhere are cheering at the self-service of Parse.ly.” —Stephanie Stahl, General Manager, Content Marketing Institute Content analytics can …
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Why Parse.ly Is a Better Choice for Media Orgs When It Comes to Content Analytics
Editorial teams at media organizations who are serious about hitting their business goals and objectives while engaging readers need proactive, …
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Showcasing the Top Content of 2022
Analytically speaking, it’s been a big and bright year for content. That’s why we’re excited to share our favorite pieces …
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Cutting Edge AI Powering Major Update to Parse.ly’s Content Recommendations API
Updated April 2023 If you’re already a customer of the API and want to get straight to implementation, read the …
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3 Analytics Reports Every Writer Should Be Using
As the person who trains Parse.ly customers, I get a lot of questions from writers and editors about reports. What …
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What Is A Content Marketer?
A content marketer plays an important role within a company’s digital marketing team. They plan, create, and share relevant and …
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Introducing Comparisons: Easy Context for Content, Author, and Topic Performance
We’re excited to announce comparisons—comparison mode and author/section comparisons—in the Parse.ly dashboard. These features make it easy to see the …
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UTM Best Practices for Content Campaigns
You have a great piece of content. It’s driving pageviews, pulling leads, checking all the boxes. There’s one problem: you …