Showcasing the Top Content of 2022

Analytically speaking, it’s been a big and bright year for content. That’s why we’re excited to share our favorite pieces published in 2022, including:

Content highlights from customers

Before we dive into our own top content, we want to showcase incredible pieces from our customers. Their goals and industries may vary, but all of them value for showing them what content resonates most with their audience and inspiring future content ideas and strategies.

HelloFresh: How to Grow Your Own Herbs Indoors

Did someone say! Oh wait, they’re talking about that other parsley….

This helpful blog even includes an easy recipe at the end, and who doesn’t love to cook with something they’ve grown themselves? 

HelloFresh struggled to stand out in a crowd of too many cooks, but now they hold one of the biggest shares of the at-home meal kit market thanks to content optimization from Check out this engaging, evergreen post. 

Multiple herbs in small, colorful pots

Bloomberg: Live Updates: Charles Back in London as King; Queen Mourned

Showing off their localization success, Bloomberg shared this post during the news cycle following the passing of Queen Elizabeth II. Once struggling to localize their content, Bloomberg turned to for help. Now they’re able to scale globally and efficiently in the wake of monumental news like the Queen’s passing, staying ahead of news cycles outside the US, like Asia, the Middle East, the UK, and more. 

Teach For America: Improving Voting Access for Marginalized Communities One School at a Time

Schools aren’t just places for learning, they’re also critical for community involvement, voting access, and so much more, as this Teach For America piece showcases.

Storytelling in content is one of the biggest challenges for marketers. How do you convey your message and ensure you connect with your audience in the right way? Teach For America uses’s data to guide their decision-making, helping them publish moving pieces, like this one, which shows how schools can be more than just places for learning. 

A hand depositing a ballot into a box

Gannett: False claims about election fraud, candidates swirl amid 2022 midterms

Election news coverage is crucial to keeping citizens informed. But what happens when those running for office tout misinformation? 

Gannett is one of the most expansive news organizations on the planet, encompassing more than 600 international, national, and local publications, including USA Today, which published this thoughtful piece debunking election misinformation. With such an extensive media portfolio, how does Gannet keep all their content analytics straight? With

WeddingWire: The 7 Hottest Honeymoon Destinations for 2022

Whether you need help finding vendors, making a wedding website, or just want some inspo; they’ve got you covered! Plus, who doesn’t love daydreaming about a beach vacation?

In the ultra-competitive world of wedding planning, WeddingWire needed to dramatically boost their search performance to get in front of potential customers. They chose to help them do just that, a match made in heaven. 

A woman sitting on the edge of a pool facing the ocean while a man jumps into the ocean

Top-performing marketing content

Because we “drink our own champagne,” we determined the top-performing pieces for our internal content by running a Top Listings Report, sorted by conversions and average engaged time

5. vs. Google Analytics: 9 Ways Emerges as Best-in-Class for Content Analytics

This in-depth blog comparing to Google Analytics continues to top the charts. Ever wondered why is better than GA for content analytics? This is a great place to start!

4. 9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

This blog is one of our best search-referred pieces, and it makes sense: many marketers struggle to figure out which analytics tools are a good fit for their needs. 

3. Your Questions Answered: The Transition to Google Analytics 4

This webinar set records for registration and attendance, and continues to be a helpful resource on the switch from Universal Analytics to Google Analytics 4. Get advice from our own GM John Levitt and VP of Strategic Initiatives Tim Ahlenius.

2. Content Matters 2022 Report

Our inaugural Content Matters report provides a wealth of insight about content marketing, analytics, and much more based on surveying 800+ professionals just like you. (Stay tuned for Content Matters 2023—coming soon!)

1. Martech Trends 2022 Report

Based on sheer number of downloads, this survey of the strategic tools and technologies marketers use to drive business struck a resonating chord.

Top-performing technical documents 

Humble bragging, we pride ourselves on maintaining an in-depth knowledge base for users. These were the top five most popular technical documents in 2022.

5. Dynamic tracking

This document covers the ins and outs of integrating dynamic tracking into your instance.

4. Basic integration

Integrating the all-important tracker on your site takes just a few steps. Learn how in our WordPress integration blog.

3. Dashboard

This FAQ unpacks everything the dashboard gives you at glance to understand how your content is performing. 

2.’s Referral Dashboard

Diverse omnichannel referrals are part of a healthy content strategy, which is why referral data is such an important component. This page breaks down different types of referrers and how to compare your numbers to industry benchmarks.

1. What’s the difference between HTML, CSV, and XLSX? 

Topping the list of the most popular technical documents is a breakdown of the different download options for reports, based on your specific needs. 

Looking for more engaging content?

Check out our latest blog posts and follow our new Tumblr account!