Showcasing the Top Content of 2022
Analytically speaking, it’s been a big and bright year for content. That’s why we’re excited to share our favorite pieces published in 2022, including:
- Content highlights from Parse.ly customers
- Top-performing Parse.ly marketing content
- Top-performing Parse.ly technical documents
Content highlights from Parse.ly customers
Before we dive into our own top content, we want to showcase incredible pieces from our customers. Their goals and industries may vary, but all of them value Parse.ly for showing them what content resonates most with their audience and inspiring future content ideas and strategies.
Did someone say Parse.ly?! Oh wait, they’re talking about that other parsley….
This helpful blog even includes an easy recipe at the end, and who doesn’t love to cook with something they’ve grown themselves?
HelloFresh struggled to stand out in a crowd of too many cooks, but now they hold one of the biggest shares of the at-home meal kit market thanks to content optimization from Parse.ly. Check out this engaging, evergreen post.
Showing off their localization success, Bloomberg shared this post during the news cycle following the passing of Queen Elizabeth II. Once struggling to localize their content, Bloomberg turned to Parse.ly for help. Now they’re able to scale globally and efficiently in the wake of monumental news like the Queen’s passing, staying ahead of news cycles outside the US, like Asia, the Middle East, the UK, and more.
Schools aren’t just places for learning, they’re also critical for community involvement, voting access, and so much more, as this Teach For America piece showcases.
Storytelling in content is one of the biggest challenges for marketers. How do you convey your message and ensure you connect with your audience in the right way? Teach For America uses Parse.ly’s data to guide their decision-making, helping them publish moving pieces, like this one, which shows how schools can be more than just places for learning.
Election news coverage is crucial to keeping citizens informed. But what happens when those running for office tout misinformation?
Gannett is one of the most expansive news organizations on the planet, encompassing more than 600 international, national, and local publications, including USA Today, which published this thoughtful piece debunking election misinformation. With such an extensive media portfolio, how does Gannet keep all their content analytics straight? With Parse.ly.
Whether you need help finding vendors, making a wedding website, or just want some inspo; they’ve got you covered! Plus, who doesn’t love daydreaming about a beach vacation?
In the ultra-competitive world of wedding planning, WeddingWire needed to dramatically boost their search performance to get in front of potential customers. They chose Parse.ly to help them do just that, a match made in heaven.
Top-performing Parse.ly marketing content
This in-depth blog comparing Parse.ly to Google Analytics continues to top the charts. Ever wondered why Parse.ly is better than GA for content analytics? This is a great place to start!
This blog is one of our best search-referred pieces, and it makes sense: many marketers struggle to figure out which analytics tools are a good fit for their needs.
This webinar set records for registration and attendance, and continues to be a helpful resource on the switch from Universal Analytics to Google Analytics 4. Get advice from our own GM John Levitt and Americaneagle.com VP of Strategic Initiatives Tim Ahlenius.
Our inaugural Content Matters report provides a wealth of insight about content marketing, analytics, and much more based on surveying 800+ professionals just like you. (Stay tuned for Content Matters 2023—coming soon!)
Based on sheer number of downloads, this survey of the strategic tools and technologies marketers use to drive business struck a resonating chord.
Top-performing Parse.ly technical documents
Humble bragging, we pride ourselves on maintaining an in-depth knowledge base for Parse.ly users. These were the top five most popular technical documents in 2022.
This document covers the ins and outs of integrating dynamic tracking into your Parse.ly instance.
Integrating the all-important Parse.ly tracker on your site takes just a few steps. Learn how in our WordPress integration blog.
This FAQ unpacks everything the Parse.ly dashboard gives you at glance to understand how your content is performing.
Diverse omnichannel referrals are part of a healthy content strategy, which is why referral data is such an important Parse.ly component. This page breaks down different types of referrers and how to compare your numbers to industry benchmarks.
Topping the list of the most popular technical documents is a breakdown of the different download options for Parse.ly reports, based on your specific needs.
Looking for more engaging Parse.ly content?