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The content marketer’s secret weapon: using data as content
As more companies take content and audience seriously as a marketing function, the bar for audience attention continues to rise. …
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What makes a good article recommendation?
Are you already thinking about what you’ll be reading next? On your typical news or content website, articles are queued …
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The Quest for Parity: the latest Parse.ly API updates
If you’ve visited any one of our customer’s sites as a reader, chances are you have experienced how powerful Parse.ly’s …
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The Parse.ly brand refresh: Our 10 year glow-up
We’ve had a busy September – no sooner did we return from a marathon of conferences, than the team re-launched …
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Machine learning for news: the NLP engine behind Parse.ly Currents
Does Facebook control the news? Has Donald Trump hacked the media cycle? Are search algorithms creating filter bubbles? Is outrage …
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What’s in a tag? (Almost everything): 6 best practices for applying subject matter tags
It’s impossible to overstate the importance of clean, reliable metadata in any analytics solution. Without metadata, all you’re left with …
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6 Steps to Personalizing Your Newsletter with the Parse.ly API
The inbox is a crowded place. It’s also a very personal one. Sites like the New Yorker, Apartment Therapy, and …
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The most common mistake in campaign tracking (and how to fix it)
So you’re ready to send your content on the “campaign trail.” You’ve just written an awesome piece, and it’s time …
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The (digital) morning news routine: how mobile news aggregators have evolved beyond the homepage
What makes reading the news different than listening to it on the radio or watching it on TV is the …
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Introducing Apple News analytics
When we asked our customers why they publish in Apple News, there was a clear consensus: Apple News features quality …