Featured
-
Lifestyle Audiences Live on Facebook, Technology Readers Still Want Google Search
In 2016, on average, 40% of external referrers to the Parse.ly network of sites found the content via Facebook, 35% …
-
Unveiling the Future of Marketing Technology: Insights from the Martech Trends 2023 Report
In the dynamic and transformative landscape of digital marketing, staying ahead of the curve requires a deep understanding of the …
-
Apple is Making Tracking Harder: What Parse.ly Users Can Expect
As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide. Monumental shifts are …
-
Feature Announcement: Conversion Rate
Not all content gets distributed equally, and there’s a high chance you have some under-the-radar content that could perform very …
-
Content Analytics Shouldn’t Be Scary: A Letter to Journalists
Since joining Parse.ly in 2011, I’ve heard tons of stories from journalists, audience developers, analysts, marketers, and product teams about …
-
Parse.ly Product Guide: Everything You Need to Know
Parse.ly has three core products that help your business create more engaging, content-driven experiences with data. These products are: Each …
-
Showcasing the Top Content of 2022
Analytically speaking, it’s been a big and bright year for content. That’s why we’re excited to share our favorite pieces …
-
Parse.ly vs. Google Analytics: 9 Ways Parse.ly Emerges as Best-in-Class for Content Analytics
Updated April 2023 Google Analytics (GA) is a robust analytics platform but misses the mark in key areas around content …
-
Unlocking the Power of Evergreen Content for Healthcare Companies
Content teams have so much on their plates, from creating the content to actually bringing leads to their website. What …
-
How Gannett Standardized Content Analytics for 600+ Publications
When Gannett merged with Gatehouse Media in 2019, they faced the challenge of standardizing systems and processes as the two …