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Intern Blog: Off the Beaten Track
I have been at Parse.ly for about six months now, working as the business and marketing intern and one thing I have realized is that I have learned more than I could have imagined. This revelation came to me through having the responsibility of doing any task assigned to me. Whether I was a rookie…
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Intern Blog: It Takes a Team
I was not expecting to start spring semester of my third year at the University of Virginia with an internship. It came out of the blue as just an email describing the desired position. I had hesitantly emailed back, but now I am glad more than ever that I had. As a student, I have…
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Intern Blog: Beyond the Fine Print
I joined Parse.ly as a business intern right after college graduation—I’m going to graduate school in Europe—in order to learn how publishers can use web analytics to improve their content and encourage audience engagement. In all my previous internships, I watched as my editors worked feverishly to adapt to the changing landscape of media, from…
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To the Next Parse.ly Intern: Learning is Not A Race
Emmett Butler is a web and video game developer and an NYU senior studying computer science and music technology. In this post, he reflects on his time as an intern at Parse.ly Today, I leave Parse.ly after 20 months of work that took me from writing web scrapers to diving deep into semantic web standards…
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Does Kinja Count As A Community Vertical?
Last week, BuzzFeed launched a new “community vertical” that hosts user-generated and curated content. The BuzzFeed community vertical follows on the heels of a Gawker Media project, Kinja, a combo blogging platform, social media interface, and forum built around Gawker’s various properties. Whereas the BuzzFeed’s community vertical encourages users to produce content for the site…
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Content Marketing: Advertising’s Brave New-ish World
Click-through rates are abysmal. Readers are ignoring display ads. But there’s good news: advertising that looks and feels like editorial content is a proven way to engage audiences. The content marketing era is upon us. Content marketing might be easiest to define by what it isn’t. Content marketing doesn’t go after an immediate sale, or…
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The Super Bowl and Social Media Advertising
Super Bowl XLVII had a tough team to beat. Its predecessor, XLVI, captivated 111.3 million Americans with a rating of 47.8—meaning 47.8 percent of households watching television that night tuned in. XLVII scored 48.1, a new Super Bowl record. Sure, that 48.1 figured out to a mere 108.3 million viewers. But who’s counting. [Numbers courtesy…
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Best Practices for Digital Democracy
Digital democracy is not a utopia. It is merely a more perfect organization of citizens within the field of new media. In its first meaning, digital democracy references the actual practice of democratic politics in digital spaces, for example, discussions of Presidential debates on Twitter. In its second, digital democracy references the democratization of content…
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Whatever It Takes
How the Parse.ly team didn’t let implementation obstacles get in the way of delivering elegant, beautiful, and timely data digests to our customers via e-mail. I frequently say that Parse.ly is lucky to have very smart and savvy individuals as customers. We work with editors, writers, and analysts at top media companies. Let’s reflect on…
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Bigger Data, Smarter Scaling
Parse.ly’s CTO, Andrew Montalenti was one of three presenters at the Times Open at the New York Times HQ on Wednesday, October 17. The theme of the event was “Bigger Data, Smarter Scaling” and who better to talk about scaling big data than the guys ingesting data from some of the web’s most highly-trafficked websites.…