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Introducing Comparisons: Easy Context for Content, Author, and Topic Performance
We’re excited to announce comparisons—comparison mode and author/section comparisons—in the Parse.ly dashboard. These features make it easy to see the “before and after” impact of your work and contextualize trends in your content performance. Numbers without context are confusing at best and meaningless at worst. This is even more true when it comes to statistics…
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UTM Best Practices for Content Campaigns
You have a great piece of content. It’s driving pageviews, pulling leads, checking all the boxes. There’s one problem: you have no idea where traffic is coming from. This means you’ll have a hard time repeating this success. The answer? UTM campaign tracking. UTMs help marketers contextualize direct traffic reporting with added detail and nuance.…
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Content Marketing Mistakes That Haunt
Everyone makes mistakes, but none are quite as visible (and funny) as the ones made in marketing. Commiserating over our own content marketing mistakes over the years, we thought, “Hey, I bet we’re not the only ones!” As it turns out, the rest of the WordPress VIP team, along with our customers, had plenty of…
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Just How Easy Is It To Integrate Parse.ly with WordPress?
Every SaaS company promises a “seamless integration” or an “easy implementation.” And with the sheer volume of technology solutions on the market today (almost 10,000, according to a recent study by ChiefMartec.com), no wonder the choices feel endless when it comes to building out a content tech stack, including bolting in an analytics solution. In…
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Hooked on Data: Overcoming the High Demand for Content
Raise your hand if you don’t have enough time in the day to make data-driven content decisions. We’re betting that’s most of you. Especially anyone working in media where the expectation is to be the first, the best, and the shiniest. We see this frustration with our media clients all the time. But there is…
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6 Ways to Make Content Analytics a Team Effort
You know data-driven decisions play a key role in growth, but getting everyone to habitually use data isn’t always easy. Luckily, there are easy ways to encourage your team to incorporate data into day-to-day decisions and answer questions like: 1. How do I get people to start using data? The key here is making it…
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5 Metrics That Add Meaning and Context to Pageviews
Pageviews are one of the oldest and most widely-accepted metrics for content. They’re a useful measurement for any content team, but they’re subject to a lot of noise. Table of contents What are the benefits of tracking pageviews? Pageviews offer a chance to make an impression on visitors, develop a deeper relationship with them, and…
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9 Types of Web Analytics Tools—And How to Know Which Ones You Really Need
You want to know if your website is contributing to your business the best that it can. And if it’s not, you need to know where you can improve it. Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have…
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How Our Customers Use Parse.ly and Google Analytics In Tandem
We’re going to be real with you. We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. It’s not going anywhere any time soon. But there’s a reason people still invest in Parse.ly each year: it provides an easier and more functional way…
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Introducing Recirculation Rate: Keeping Readers On Your Site & Engaging With Content
Today, we are thrilled to announce the release of a new feature: Recirculation Rate. This feature will help you understand which content keeps readers on your site, engaging with more content. For a more technical walk-through of this new feature, check out the Knowledge Base Article. In this blog, we’ll explain: What is Recirculation Rate?…