Parse.ly Blog

  • Facebook Dominates Referral Traffic: A Coverage Overview

    In July, Facebook pulled ahead of Google as the top source of referral traffic to Parse.ly’s network of nearly 400 digital publishers. Facebook’s share of referral traffic is now 38.3 percent, to Google’s 35.8 percent. What do the referral numbers mean for digital publishers? Ernesto Assante, of La Repubblica, wrote a response to the data…

    parselyallie

  • Do Article Tags Matter?

    Anyone who has ever spent time inside a CMS has been given the option to “tag” their articles. Tagging, traditionally associated with search engine optimization (SEO), allows authors to add metadata keywords to articles to help search engines understand the content of the article better. Somewhere between the discovery of keyword stuffing and many Google…

    clareondrey

  • Why Editors Should Care About User Experience

    So much of our time, energy, and effort goes towards getting people interested in our stories, articles and content, but a lot of sites still come up short once people get there. Why? One reason is that  many companies still haven’t fully considered their  user experience. Plenty  of people have been beating the user experience…

    clareondrey

  • Dashboard Search

    The Parse.ly product team is always hard at work delivering new features for our users. This blog post highlights a recently launched feature in our new dashboard: better rapid search. It also provides a quick update of recent development efforts with our new dashboard. Better Dashboard Search When we started rolling out our new dashboard,…

    Andrew Montalenti

  • Parse.ly Clears Its Name

    Have you ever wondered how we ended up with the name “Parse.ly”? Do we really like herbs? Or puns? We’ve heard people delight in the name Parse.ly, though on occasion it has also been a source of confusion (Parsely? Parse.Ly?). Even if you’ve never given it much thought, we wanted to set the record straight.…

    clareondrey

  • Three Myths About Using Analytics in the Newsroom

    “So exactly how hard is it to find a needle in a haystack, anyway? And can water dripping on your forehead really drive you nuts? Those are the kinds of questions, myths and urban legends that are put to the test in this humorous series that seeks to find out which myths are true and…

    sachinkamdar

  • Media Coverage for Amazon Prime Day: Worth the Hype?

    Amazon Prime Day is not likely to become the biggest shopping day of the year any time soon, but Amazon’s marketing team certainly created a lot of buzz around the manufactured “holiday” on July 15. According to Greg Greeley, vice president, Amazon Prime, in a recent press release: “Worldwide order growth increased 266% over the…

    parselyallie

  • Access Parse.ly from the Segment Platform

    Today, we’re excited to announce an integration with Segment. Segment is a customer data hub  that makes it even easier for website owners to deploy Parse.ly on their news sites and content marketing hubs. It collects behavioral data from your websites and mobile apps, then sends it to the platforms that you use every day…

    stefandeeran

  • What Analytics Experts Really Think About Data in Digital Media

    It has become increasingly rare to come across a journalist who doesn’t think analytics are important in the era of digital publishing. In May, the International News Media Association World Congress surveyed its media executive attendees, and found that 92% of them felt that data analytics were a top priority in the year ahead. It’s…

    parsely

  • Meet ESPN’s Benjamin Alamar

    At Parse.ly, we often focus the people who are doing analytics behind the scenes — those trying to understand audiences and find trends in readership. But there are plenty of people doing exciting work using analytics to tell stories. At the top of that list is Benjamin Alamar, Director of Production Analytics at ESPN. Alamar…

    parsely