Parse.ly Blog

  • What Publishers Can Learn from Podcasting

    It’s been well-covered that podcasts are making a resurgence / resurrection / comeback — call it what you will. There are technological trends that have allowed podcasts to  become popular again; namely, connected devices and phones have made on-demand listening easier, while audio remains a medium that can be consumed while doing other activities. However,…

    clareondrey

  • How Recommendations Shape Reader Preferences

    Digital media has empowered readers like never before. With a seemingly endless supply of content and the newfound ability to contribute via user-generated content and social media, readers are now calling the shots, and media organizations can only chase and adjust to user preferences in an attempt to get a leg up on their competition.…

    jeffandrews

  • Numbers aren’t facts, clickbait’s not inevitable, and other takeaways about data from ESPN’s analytics chief

    Editors and reporters aren’t called to a writer’s life because they love data. So it is not a surprise that more often than not, getting journalists to think about analytics is a hard sell. But there is one corner of the newsroom where data is a mainstay: the sports desk. At ESPN, that “corner” is…

    clareondrey

  • Perspectives: Ad-Blocking According to the Pros

    Mobile ad-blocking has been a hot topic in the press over the past month, and members of the digital media industry are approaching it from all sides. Forbes’ Gianni Mascioli, who covers the media and viral content as it relates to millennials, recently wrote an article in which he wonders if ad-blocking will destroy online…

    parselyallie

  • Top 5 “Trending Topics” at ONA15

    During the recent ONA conference, the  Parse.ly coffee bar served almost 250 gallons of coffee – or about two cups per attendee!  But, there were more pressing issues than the journalism industry’s dependence on caffeine… Here are  the five  “trending topics” that  our  team heard about the most  at ONA15. 1) Ad-blocking is paving the…

    parselyallie

  • Parse.ly Announces Drupal Plugin

    Today, the Parse.ly team is pleased to announce a new plugin for Drupal, the open-source CMS powering many of our premium publisher sites.   Parse.ly has partnered with Acquia to create a plugin that will make it even easier for our mutual clients to take advantage of both platforms. The Parse.ly Drupal plugin will deploy…

    stefandeeran

  • Parse.ly Joins Google’s Accelerated Mobile Pages Project to Improve the Mobile Web

    Do you ever feel like your mobile phone takes forever to load a simple news article? You’re not alone; and digital publishers are feeling the pain, as well. Facebook Instant Articles, Snapchat Discover, and even Twitter Moments are just some of the channels that publishers are exploring to help them sidestep the challenges they face…

    stefandeeran

  • Network Rollups for Multi-Site Publishers

    A common question for digital media executives at major web publishing companies is: should we take a single-site strategy, or a multi-site strategy? Compare, for example, a company like The New York Times, with its single destination site nytimes.com, to a media company like Gawker Media, which runs gawker.com, gizmodo.com, jezebel.com, and several other sites.…

    Andrew Montalenti

  • #ONA15Data: A Year in Data from Parse.ly

    With more than 400 digital media sites as clients, the Parse.ly team is often asked very specific questions about the best ways to reach an audience. Questions like: In addition to the one-on-one work we do with clients on these topics, we dig into network-wide trends and share the most interesting ones in our quarterly…

    parselyallie

  • POLL: The State of Digital Media in 2015

    From the increasing sophistication of native advertising to the introduction of ad-blocking on mobile, 2015 was an exciting and tumultuous year for the digital media industry. Parse.ly’s customers are  in the trenches. Each quarter, the Parse.ly team collects aggregate data from our network of more nearly 400 digital publishers to help us answer some of…

    parselyallie