Parse.ly Blog

  • Survey Says: Monetization Will Be Digital Media’s Biggest Challenge in 2016

    When it comes to discussing the future of digital media, there are a few voices that the industry looks to (with good reason!) like Ken Doctor, Mathew Ingram, Lucia Moses, and others. But what do the people working “in the trenches” every day think? We wanted to get the pulse on  the most important trends…

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  • Facebook Continues to Beat Google in Sending Traffic to Top Publishers

    Facebook Continues to Beat Google in Sending Traffic to Top Publishers

    Parse.ly’s latest Authority Report revealed that social media, not search, brought more readers to the top news stories of 2015. This trend extended beyond the most-read stories: our quarterly review of the top sources of referral traffic to our publisher network showed that a full 45 percent of referral traffic came from social media sources.…

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  • How Publishers Use Parse.ly… and Why They Love It!

    We write guides and blog posts about ways to use data about your audience, but truth be told, the best examples of how data and analytics can make a difference in a newsroom or with an editor come straight from the people that have lived the experience: our clients! You can check out some of…

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  • Which Retailers Are “Winning” Media Coverage of Black Friday?

    Black Friday is the biggest shopping day of the year, and the traditional start of the holiday season. Chances are, the merchants that you are planning to visit this Friday are on your radar because they advertised specific deals and/or received media coverage around their participation in the event. The Parse.ly team thought it would…

    parselyallie

  • Social Media Drives Referrals to Digital Publishers in 2015

    How did readers discover the top news of 2015? For the biggest news stories this year, social media traffic dominated search referrals within the Parse.ly network of more than 400 media sites. (click to tweet) The Parse.ly  team identified the top seven news events based on the most-read stories in our network. We only considered…

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  • The Ethics of Engagement in Journalism

    Storyful Global News Editor David Clinch somewhat churlishly described the relationship between publishers, platforms, and audiences as “a really interesting three way” that tends to leave people wondering: “Who is screwing who?” The morals of this relationship were at the heart of the matter for Clinch and three other journalism experts on the panel “Platforms…

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  • 4 Steps to Dominating the 24-7 News Cycle

    One of the most important challenges for online publishers staring down the 24-7 news cycle is understanding what content draws in website visitors, and why. This idea was the focus of a recent Computerworld article by Parse.ly CEO Sachin Kamdar. Given the sheer volume of online media properties, it’s impossible to propose a single solution…

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  • Beautiful Full-Screen Dashboards!

    Though Parse.ly’s focus has long been on unearthing insights from your content analytics data, we learned from customers over the years that one of the best ways to encourage staff to get excited about data is to make it widely accessible in full-screen dashboards. A couple of years ago, we released Glimpse, a full-screen dashboard…

    Andrew Montalenti

  • Introducing Parse.ly’s Agency Alliance Program

    “There are a lot of user-hostile ‘content’ solutions available, yet Parse.ly is one of those rare publishing products that benefits both users and publishers,” said Kevin Kearney, CEO and co-founder at Hard Candy Shell. That’s why Hard Candy Shell is leveraging Parse.ly to power content recommendations in several of its major publisher redesigns. The digital…

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  • Why Data Rarely Tells the Whole Story

    In his book, The Signal and the Noise, statistician and writer Nate Silver said we live in an age where the volume of data available to us has vastly outpaced our knowledge of what to do with it. In no industry is this more evident than web publishing. Between pageviews, reader engagement, clicks, shares, and…

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