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Introducing Changes to Metadata Detection
Do you ever edit your content after you’ve published it? Parse.ly has made it easy to update your analytics on a changed article—so if you’ve changed your title, the post author, tags, and other metadata associated with your article, now you can easily sync up the information that is shown in the Parse.ly dashboard. Picture…
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Catching Up With Parse.ly’s 2022 Feature Releases
From Parse.ly Content Intelligence and recirculation rate to the Bottom Listings Report, Parse.ly released many exciting and helpful new features in 2022. In case you missed any, here’s a summary of what’s new with our platform. Updated content recommendation API We made significant improvements to the natural language processing that powers our content recommendation API.…
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The Most Important Metrics That Matter for Content
When you log into your analytics tool, you probably see things like exit rate percentage and traffic sources, scratch your head and wonder, “What do all of these mean? Which ones should I actually use to measure my content?” It’s common to be overwhelmed by content analytics, so we compiled the most important web metrics…
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3 Ways To Use Audience Segmentation To Fine-Tune Your Content Strategy
Audience segmentation helps you understand the behavior of specified user groups within your readership so you can tailor your content strategy to their needs and preferences. If you’re making assumptions about your readers as a single unit, you’re missing out on the intimate insight you need to best serve them. With a segmented view of…
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Creating Pipeline from Content: How to Drive Revenue With Content Analytics
“Data scientists everywhere are cheering at the self-service of Parse.ly.” —Stephanie Stahl, General Manager, Content Marketing Institute Content analytics can be hard, but they don’t have to be. In a recent webinar with Content Marketing Institute, Parse.ly’s Strategy and Education Manager, Stephanie Schwartz, shared advice on driving revenue with content by using analytics—the easy way.…
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Why Parse.ly Is a Better Choice for Media Orgs When It Comes to Content Analytics
Editorial teams at media organizations who are serious about hitting their business goals and objectives while engaging readers need proactive, strategic data at their disposal. What they don’t need are reactive, distracting features and metrics that some content analytics providers offer. Media titans like The Wall Street Journal, Bloomberg, NFL, NBA, Nine Entertainment, NBC Universal,…
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Showcasing the Top Content of 2022
Analytically speaking, it’s been a big and bright year for content. That’s why we’re excited to share our favorite pieces published in 2022, including: Content highlights from Parse.ly customers Before we dive into our own top content, we want to showcase incredible pieces from our customers. Their goals and industries may vary, but all of…
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Cutting Edge AI Powering Major Update to Parse.ly’s Content Recommendations API
Updated April 2023 If you’re already a customer of the API and want to get straight to implementation, read the knowledge base article. The majority of this post is a technical walkthrough of fairly advanced applications of artificial intelligence. If you’re interested in the machine learning, continue on below. But first, we’re going to quickly…
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3 Analytics Reports Every Writer Should Be Using
As the person who trains Parse.ly customers, I get a lot of questions from writers and editors about reports. What kind of reports should my team be pulling? How often should we be running reports? What is the information in the report telling us? Most of the information in Parse.ly reports is available in the…
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What Is A Content Marketer?
A content marketer plays an important role within a company’s digital marketing team. They plan, create, and share relevant and useful content with a target audience. They market this content to help audiences make important decisions, solve an urgent problem, or learn something new. The content marketer uses their technical and soft skills to attract,…