Parse.ly Blog

  • Things That Look Easy on the Internet, But Aren’t

    As a digital publisher, how hard can it really be to grow your business on the Internet? The process is simple: Generate traffic through various third-party distribution platforms, build audience loyalty with solid content, monetize, then sit back and enjoy steady growth. It sounds simple, but — like most things on the worldwide web —…

    parselyallie

  • Lehigh University Explores the Link Between Social Media Posts and Website Traffic

    In Fall 2015, Lehigh University’s student newspaper, The Brown and White, participated in Parse.ly’s University Partnerships program in an effort to better understand its audience. Part One of the research was featured in a previous blog post; now, we’re pleased to bring you the second installment. — Guest blog post from Danielle DiStefano, editor-in-chief, The…

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  • What Parse.ly Learned from Trying to Do Predictive Analytics

    Whether you need to craft a landing page that will drive sales, or a blog post that will spark engagement, analytics can help you to enhance the power of your content through a better understanding of what is driving visitors to your website, and why. In a recent Computerworld post, Parse.ly CEO Sachin Kamdar writes…

    Andrew Montalenti

  • March Madness: The Ultimate Popularity Contest

    Parse.ly broke the news late last year, but The New York Times shared additional details with its readers last week. According to a recent article, Republican presidential candidate Donald Trump has earned nearly $2 billion worth of free media over the course of his campaign — signifying his popularity in the race. Earned media is…

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  • How Much Data is Parse.ly Processing?

    Parse.ly processes a lot of data. As a matter of fact, we store 170+ terabytes of compressed analytics data across all of our customer accounts, a number that is currently growing at 20- to 30-terabytes per month. We thought it would be interesting to share some additional background to give you a better sense of…

    Andrew Montalenti

  • Sponsored Content vs. Editorial Content: Does it Have to Be Either/Or?

    Spending on native ads is expected to reach $21 billion by 2018. And as marketers begin to invest more heavily in content, they need to start thinking like editors and audience developers — finding ways to better understand their audience. Yesterday at Publishing Executive’s Native Advertising Summit, I was fortunate to delve more deeply into…

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  • Discussing Digital Media Strategies at Digital Media Strategies

    Last week, several members of the Parse.ly team attended the Digital Media Strategies conference in Kings Place, London, where hundreds of CEOs and senior leaders discussed how to develop a sustainable media business in today’s digital world. Examining topics like distributed content, video, monetization, and branded content, conference attendees certainly kept us on our toes.…

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  • Using Analytics to Build Out Your Editorial Calendar

    Parse.ly Co-founder and CTO Andrew Montalenti shared some insight on Twitter recently after reviewing Parse.ly data: Google News pickups send a lot of traffic to publisher websites, but readers tend not to stick around. Tracking site metrics can provide digital publishers with a new perspective on how, and why, they are driving visitors to particular…

    parselyallie

  • A Closer Look at How Pageviews Have Evolved Over Time

    Are pageviews the most important web metric? The answer to that question could depend on when you started studying digital analytics, and what was most impactful in that time period. For many digital publishers, reflecting on the history and evolution of online metrics — including pageviews — provides some valuable insight into the possible future…

    parselyallie

  • Making Your Homepage Work for You

    With the majority of site visits coming through social and search referrals, respectively, many digital publishers are beginning to wonder just how important the homepage actually is for their audience. After all, it is increasingly common for visitors to navigate directly to an article without landing on the homepage first — or at all. However,…

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