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Making the Most of Your Metrics: 7 Parse.ly Features You Might Not Know About
Data can be dense and difficult to navigate, even when it’s been synthesized for you. That’s why we ensure that …
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Readers are “Feeling the Bern”
Parse.ly recently uncovered new evidence suggesting that the public is not especially interested in reading about Donald Trump, despite the …
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Questions You Should Ask A Third-Party Software Vendor: Part II
Last week, we posted nine questions that publishers or media sites should ask any third-party software service they are considering …
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The Media’s Obsession with Trump Isn’t Justified by Data
A couple of months ago, Journalist Nicholas Kristof wrote a controversial op-ed column in The New York Times about how …
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Questions You Should Ask Your Analytics Software Vendor: Answered
Do newsrooms and media sites always understand the full implications of the data collection habits of their analytics software providers? …
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Parse.ly Does “The Side Hustle”
A side hustle is your true passion outside of the office — a chance to delve into fashion, travel, or …
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Parse.ly Recommendation Engine Explainer (part 2): Under the Hood
In my last post on this topic, I introduced Parse.ly’s recommendation engine. There, I discussed how our recommendation engine for …
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Personalizing News Recommendations by Building Better Reader Profiles
Only a few years ago, many people used RSS feed readers and personalized news aggregators to quickly find the stories …
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We Built a Slack Bot for Your Audience Data
Newsrooms love Slack. The communications platform that’s taken the world by storm helps teams organize and share knowledge in real-time. …
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How Readers Engage with Long-Form Content on Mobile Devices
Do readers engage with long-form content from news websites on their phones? Pew Research Center, in association with the John …