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Platforms and Publishers: It’s Complicated
Platforms and publishers have a very Ross/Rachel story arc—one minute they’re getting along, then they’re on a break, and then Ross changes his algorithm and nobody knows where they stand anymore. What do digital media professionals really think about the complex relationship between platforms, the content publishers create, and their audiences? We asked a few…
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Get Audience Data in Front of the Right People
This post summarizes our latest software release and will be mostly interesting to current Parse.ly users. Not a Parse.ly user? See the full dashboard here. Data access is the first step in building a data literate culture. If employees can’t get ahold of analytics, they’ll never be able to act on them. In practice, setting…
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Five Cool Journalism Meetups in NYC
From Spanish language lessons to Corgi gatherings to Hamilton sing alongs, Meetup offers something for everyone. In addition to the multilingual Broadway-bound pet owners organizing meetups, there are hundreds of journalists and digital media professionals looking to connect with their peers and grow professionally. In New York City, there are all kinds of options for…
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For SheKnows, Metrics Matter. Period.
Just because niche publishers don’t chase scale, doesn’t mean their metrics aren’t important. What can these publishers do to help their advertisers understand metrics better? Samantha Skey, President and CRO at SheKnows, owner of brands including BlogHer and HelloFlo, told Parse.ly how the SheKnows network thinks about metrics. As Skey says, “Our challenge is to…
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Eight ways Popular Science and Upworthy make the most out of social media
What can you learn from the women who manage a combined 14.5 million Facebook fans and 1.7 million Twitter followers? Mallory Johns, Engagement Editor at Popular Science, and Melissa Gilkey, Head of Audience Growth at Upworthy, sat down with us to talk about the marriage of data, creativity, and team management when it comes to…
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Platforms and Publishers: Is the Glass Half Empty?
The tone of a new report released by the Tow Center for Digital Journalism, “The Platform Press: How Silicon Valley reengineered journalism,” is striking. The report, which outlines the effects of third-party distribution on news publishers, is at times dark (“Many in the room likely felt empathy with the watermelon, as their businesses were being…
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“We Can Always Be Better”: From Understanding to Applying Analytics
According to recent research, 87% of publishers have personal access to data analytics for the content their organization creates, but only half report complete understanding of those analytics. If data access doesn’t necessarily equate to data literacy, what can we do to accelerate to understanding analytics and applying insights? During a recent webinar, we asked…
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Why Publishers Need to Capitalize on Voice Computing
The following is a guest post from SpokenLayer. Humans develop language skills long before they read or write. It’s no wonder that using voice to interact with technology has been a sci-fi goal for decades. With years of practice under the belt of Amazon Alexa, Google Assistant, Apple’s Siri, and Microsoft’s Cortana we’ve finally come…
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A Note from the CEO: Parse.ly’s Growth in 2016
When you run a company, it can be easy to get lost in the weeds—to only see the problems and focus on them. So every once in a while, my co-founder, Andrew Montalenti, and I take a moment to look at the big picture, how different this company is from when we were launching it…
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Should Publishers Be More Focused on Conversions?
Parse.ly recently surveyed 270 professionals at publishing sites, brands, and agencies about their use of content analytics. We’ll be highlighting major themes from the results in a series of posts on our blog. Get the full report here: “Getting There: Content, the companies that create it and the data behind it.” Over half of brands…