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Parse.ly Product Guide: Everything You Need to Know
Parse.ly has three core products that help your business create more engaging, content-driven experiences with data. These products are: Each product serves a different user—whether it’s an editor, marketer, journalist, audience growth specialist, or data scientist. Read more to find out which product is the right fit for you. The Parse.ly Dashboard The Parse.ly Dashboard…
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Why Backstage Relies on Parse.ly’s Change in Metadata Detection
Do you have a page on your website that you update regularly? This can cause problems when reporting on its performance, because the content changes. Imagine you’re an editor who has spent the month re-tagging your library of content to gain deeper insights into your audience’s interests. However, when you generate your end-of-month reports, you…
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5 Steps for Measuring AI Content Performance
Artificial Intelligence (AI) is transforming the world of content creation. With more AI-assisted content generation tools dotting the martech landscape, it’s crucial for publishers and marketers to measure the effectiveness of AI-generated content and determine if it’s worth integrating into your content strategy. Enter Parse.ly—a powerful content analytics tool designed to track and gauge content…
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New Feature: Easily create PDFs of what you’re looking at in Parse.ly
We’re thrilled to announce a new feature in the Parse.ly Dashboard that allows you to easily create PDFs of precisely what you’re looking at in the dashboard. We are calling this feature “Print,” and you’ll see the Print button handily placed at the top right-hand side of most pages in Parse.ly. This joins the broader…
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Time is Money: Why Google Analytics is Costing You
“Google Analytics is free, so we’ll keep using it and get rid of other tools.” As marketing and media teams evaluate budgets and trim costs, that’s often the first out-the-gate suggestion. In reality, relying solely on Google Analytics (GA) to deliver everything you need to make smarter content decisions may actually be costing you time,…
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Paired With WordPress, Parse.ly Analytics Is the Ultimate Content Helper
Socrates famously said, “The unexamined life is not worth living.” Socrates would have loved using Parse.ly and WordPress. Every year, companies and marketers get more savvy about the kinds of content data they collect, how they collect it, and how they try to make sense of it all. Measuring and knowing what to do next…
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How to Level Up Your Content Strategy in the Parse.ly Dashboard
Content strategy has evolved. Journalists, editors, and marketers need multi-faceted analytics to compete in today’s content landscape. Understanding where your audience is coming from, what content they are engaging with, and what influences conversion is paramount to driving new revenue. Parse.ly helps you do just that. Besides democratized content analytics, Parse.ly offers unique features in…
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Top 5 Content Marketing Trends for 2023
News headlines teem with stories of massive tech company layoffs. But while concerns about the economy and the looming recession have driven many to make cuts, trends identified by WordPress VIP’s Content Matters 2023 Report show content teams and budgets are still growing. In our webinar Data Is the Spark: Inside Our Content Matters 2023…
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Using Real-Time Data: Why It Matters and How to Do It
Today, readers are bombarded with more content than they could consume in a lifetime. And their attention spans, along with news cycles, are getting shorter. With so much information flying around at such a fast pace, engagement and loyalty are becoming more challenging to foster. Now it’s more important than ever to craft stories that…
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3 Ways to Improve Newsroom Management
Managing a digital newsroom is hard work. It’s tough to manage the sheer volume of content published by scores of writers, let alone evaluate performance for each of them, stay on track with goals, and put out all the day-to-day fires that pop up. To make your job easier and improve your own performance as…