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3 new ways to view your audience engagement data
It shouldn’t take hours of clicking around and consulting documentation to find the audience data you need to make a …
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In online sports coverage, who has the home-court advantage?
One of the new players in the sports media world, The Athletic, caused a stir last week when co-founder Alex …
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The data behind the stories of Trump’s presidency
Are people really paying attention? So far during Donald Trump’s presidency, readers are spending more time with political news, per …
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The Trump Bump of Readership
Readers spend the most time with articles about politics than any other topic, Parse.ly data finds.
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Parse.ly Onboarding HOWTO
What’s day one at Parse.ly like? The ultimate goal for new hires is to achieve “reliable independence.” Not only do …
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Loyalty and scale aren’t mutually exclusive, but loyalty “means the future”
Cultivating and monetizing loyal audiences has become a focus for media in 2017. HuffPost, for example, recently went through a …
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The State of Attention Analytics – Editors Weigh In
If you work in digital media, you undoubtedly know that the key commodity media companies are fighting for is people’s …
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A Different Way — Thoughtful Financing, Or Why We Said “No” to a Lot of Money
I felt pretty good at the start of 2017. My company, Parse.ly, had just executed its best quarter without exploding …
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Flipboard: A (mobile) referrer powerhouse
Traffic from news aggregation site Flipboard has more than doubled since the start of 2017. While they still haven’t broken …
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Driving conversions and creating brand loyalty at Artsy, domino, CUSTOM and Ceros
Brands and publishers must both navigate questions about changing metrics, platforms, and monetization, complicating the purpose of content. What should …