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Not all bounces are created equal: Replacing bounce rate with engagement rate
The data analyzed in this post is from our most recent Authority Report. For a closer look at the data, download the full Authority Report on redefining bounce rate with engaged time here. Imagine a site visitor spends 15 seconds interacting with a piece of content, while another spends two minutes with the same article…
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3 new ways to view your audience engagement data
It shouldn’t take hours of clicking around and consulting documentation to find the audience data you need to make a decision. We’ve always believed that, and our customers affirm it. Slate’s Director of Research Anna Gilbert recently told us: “Parse.ly gives people what they’re looking for in a way that’s not overwhelming, but it’s still…
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In online sports coverage, who has the home-court advantage?
One of the new players in the sports media world, The Athletic, caused a stir last week when co-founder Alex Mather vowed to make local newspapers “bleed” and to “suck them dry” of their existing talent. It’s a simple mission The Athletic has set as its purpose—build a subscription-based business around high-quality sports coverage by…
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The data behind the stories of Trump’s presidency
Are people really paying attention? So far during Donald Trump’s presidency, readers are spending more time with political news, per story, than any other topic. But which of the many storylines coming out of the White House do people care about most? Axios worked with Google data to map out search trends to see how…
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The Trump Bump of Readership
Readers spend the most time with articles about politics than any other topic, Parse.ly data finds.
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Parse.ly Onboarding HOWTO
What’s day one at Parse.ly like? The ultimate goal for new hires is to achieve “reliable independence.” Not only do you have your colleagues to support you along the way, but you have access to resources like the one below as an introduction to company philosophy and how we work. The following post reproduces an…
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Loyalty and scale aren’t mutually exclusive, but loyalty “means the future”
Cultivating and monetizing loyal audiences has become a focus for media in 2017. HuffPost, for example, recently went through a redesign with loyalty top-of-mind and The New York Times saw a 46% increase in digital subscriptions in Q2 of this year compared to last. Though scale hasn’t fallen to the wayside, direct reader support is…
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The State of Attention Analytics – Editors Weigh In
If you work in digital media, you undoubtedly know that the key commodity media companies are fighting for is people’s time—i.e., their willingness to pay attention. The consequences of that fight are real: Instagram recently announced impressive new time-spent stats, and competitor Snap’s share price immediately fell to an all-time low. But the importance of…
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A Different Way — Thoughtful Financing, Or Why We Said “No” to a Lot of Money
I felt pretty good at the start of 2017. My company, Parse.ly, had just executed its best quarter without exploding expenses. We’d built the business to a point where we effectively had unlimited runway to stay the course and still grow. However, coming off of such a successful year made me realize how much more…
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Flipboard: A (mobile) referrer powerhouse
Traffic from news aggregation site Flipboard has more than doubled since the start of 2017. While they still haven’t broken into the top ten of the top referrers in the Parse.ly network overall, their growth and dominance in mobile in particular could indicate that will be a force to be reckoned with in the future.…