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Not all bounces are created equal: Replacing bounce rate with engagement rate
The data analyzed in this post is from our most recent Authority Report. For a closer look at the data, …
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3 new ways to view your audience engagement data
It shouldn’t take hours of clicking around and consulting documentation to find the audience data you need to make a …
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In online sports coverage, who has the home-court advantage?
One of the new players in the sports media world, The Athletic, caused a stir last week when co-founder Alex …
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The data behind the stories of Trump’s presidency
Are people really paying attention? So far during Donald Trump’s presidency, readers are spending more time with political news, per …
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The Trump Bump of Readership
Readers spend the most time with articles about politics than any other topic, Parse.ly data finds.
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Parse.ly Onboarding HOWTO
What’s day one at Parse.ly like? The ultimate goal for new hires is to achieve “reliable independence.” Not only do …
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Loyalty and scale aren’t mutually exclusive, but loyalty “means the future”
Cultivating and monetizing loyal audiences has become a focus for media in 2017. HuffPost, for example, recently went through a …
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The State of Attention Analytics – Editors Weigh In
If you work in digital media, you undoubtedly know that the key commodity media companies are fighting for is people’s …
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A Different Way — Thoughtful Financing, Or Why We Said “No” to a Lot of Money
I felt pretty good at the start of 2017. My company, Parse.ly, had just executed its best quarter without exploding …
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Flipboard: A (mobile) referrer powerhouse
Traffic from news aggregation site Flipboard has more than doubled since the start of 2017. While they still haven’t broken …