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Episode 14: Discovery vs. Search: 2018 Edition
“There are all these different little niches of content.” Sachin and Andrew dig into how major traffic sources to content differ depending on what it’s about. People’s interests lead them to niches of content on platforms beyond Google and Facebook. Plus: +1/-1 on Facebook trending topics and GitHub. Data that held our attention: 0:59 –…
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3 questions to ask your data when evaluating a paywall
This post originally appeared on Digital Content Next. While the digital publishing world seems enamored with direct reader revenue lately, here’s a quick reminder about the difficulty of asking people to pay for something that used to be free. Setting up a successful program can include determining the threshold for a free article limit, deciding…
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Where have all the Facebook readers gone?
Last year, based on a study of a data set spanning 2016, we learned that Facebook refers the vast majority of readers (87%) to lifestyle articles. But since then, there’s been a significant reversal in duopoly trends as Google search surpassed Facebook in sending more traffic to our network. And earlier this year, the platform…
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Episode 13: This Data Will Make You Hungry, with HelloFresh
“It feeds our entire network—no pun intended.” Sachin and Andrew hear how data informs audience understanding for HelloFresh copywriter Jacqueline Parisi and discuss overarching food and drink content trends. Plus, they go +1/-1 on the new Google News and recent changes to Twitter. Data that held our attention: 1:24 – Jacqueline gives an overview of…
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When royals wed, Americans pay attention
On Saturday, May 19th, I woke up early to run the Brooklyn half-marathon in 50 degree, rainy weather. Among the signs held by cheering supporters that made me forget, even if momentarily, that my shoes were full of cold water, were ones that said: “I’m missing the royal wedding for this!” The amount of these…
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Episode 12: Stories that Matter to Millennials, with Flipboard
“They want to engage in the world.” Sachin and Andrew discuss data presented by Flipboard’s Managing Editor, Gabriella Schwarz, who investigated how millennials consume and engage with news. Her hypothesis? Millennials care deeply about the news. (Spoiler alert: It’s true.) Plus: +1/-1 on algorithmic and editorial news curation. Data that held our attention: 0:55 –…
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How BarkBox thinks inside and outside the box to create runaway hits
Chewarrasic Bark. The Good The Bad and The Pugly. Sniffin’ Safari. These are just a handful of the pawtastic puns you’ll find in the land of BARK, inhabited by the self-described “crazy dog people” who create BarkBox (the dog toys and treats subscription service), BarkShop (online shopping for more doggie goods), and BarkBuddy (like Tinder…
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4 content strategy questions you can answer with tagging
Ever stare at the “tags” option in your CMS and wonder, “What good are these?” Good news: tags can reveal insights about everything, from which content format to which products audiences prefer. Bad news: they do take some forethought and planning to make the most out of them. Need some inspiration? Here are four examples…
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Episode 11: GDPR Q&A
“The privacy reckoning.” Andrew responds to a Q&A about GDPR, a set of data protection regulations granting consumers more access to their personal data, explaining how it might affect tech and media and what businesses should keep in mind as they prepare to comply. Data that held our attention: 1:28 – What is GDPR and…
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6 attention-worthy data visualizations that tell stories using time
Sometimes, absorbing new information simply takes too much time (as anyone who has accidentally fallen asleep on a textbook can attest). Data visualizations can impart new information in an engaging or succinct way that makes your attention worth it. Not only that, but successful data visualizations tell a story. As Harvard Business Review writes, “Visualization…