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The (digital) morning news routine: how mobile news aggregators have evolved beyond the homepage
What makes reading the news different than listening to it on the radio or watching it on TV is the undivided attention it requires. That’s not to say radio and TV news patrons are not attentive. It’s simply much more difficult to read and make breakfast at the same time. This is why I…
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Introducing Apple News analytics
When we asked our customers why they publish in Apple News, there was a clear consensus: Apple News features quality journalism from trusted news sources and reaches a large audience of new readers. In early 2017, we became the first service to provide publishers with audience insights from Apple News on a daily basis. Since…
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Laissez les bon data rouler: Meet Parse.ly at ONA Sept. 12-14 in NOLA
You hear the sound of jazz, smell fried dough and melting sugar, and see people laughing, dancing, and generally having a good time. So where are you? The Parse.ly booth at the Online News Association’s annual gathering —ONA19 — of course! For the past several years, Parse.ly has been a staple at ONA. We’ve…
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How WeddingWire grew organic search traffic
Global wedding vendor marketplace WeddingWire matches engaged couples with the venues, florists, and caterers who will make their big day memorable. Senior Manager of Digital Content Morgan Gibson says her team’s job is to make it easier for couples and vendors to connect: “A lot of the content in our Wedding Ideas section steers couples…
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See you at Content Marketing World!
We’re headed to Cleveland, Ohio next week for 2019’s Content Marketing World Conference & Expo! We’re thrilled to learn about what our fellow content marketers have been up to, and we’ll even be sharing some insights ourselves. Parse.ly’s VP of Marketing, Clare Carr, will be speaking on Friday at 9:00am about how we built a…
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Outsized influence: the size of social media platforms has little to do with their referral traffic
I often wonder if the allure of a social platform is worth the hype. My interests as an analyst and content strategist sometimes feel at odds with my interests as a user and consumer. The strategist in me wants to understand how trends in social media influence a business’s potential to grow. The user in…
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Tool Fatigue is real: best practices for using CrowdTangle & Parse.ly together
Analysis paralysis…we’ve all been there. Today’s digital world is bloated with data, and even if you know what it all measures and means, making sure you know what to do with it is what really counts. Organizations of all shapes and sizes have loads of data, but there’s so much going on that they’re not…
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Why I joined Parse.ly as CRO
“Hold on, say that again… Parse.ly is analyzing what over one billion people are looking at online? That’s a sixth of the internet!” “Yes,” Sachin answered. “At the same time, Parse.ly is also analyzing how people are interacting with over a third of the world’s top 10,000 sites, spanning some of the greatest companies…
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Three DOs and DON’Ts to overcome time, budget, personnel, and strategy constraints in working with video
When it comes to video and analytics there are four things we never seem to have enough of: time, budget, personnel, and strategy. So how do you overcome these pain points? Matt Talmage of Wibbitz, a platform that enables businesses to make their own short-form video content in just a few minutes, and me,…
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Your boss doesn’t care about content (but here’s how to convince them)
I once had a job where one of my tasks was to “go talk to the data people” to put together some reports. The back-and-forth of “go talk to the data people” became onerous, and I eventually began pulling the stats myself. I didn’t have a product as easy to use as Parse.ly, but…