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Beta feature: Benchmark authors, sections, and tags
“What types of content aren’t worth the effort? Should we stop doing them?” “Which author is better suited for this new role we’re creating?” “Hm, the Business section gets significantly lower search traffic than other sections. Maybe we should optimize headlines there for better SEO?” We want to help you better answer content-strategy-impacting questions like…
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WordPress Analytics: Integrating Your CMS & Analytics Solution – A Comprehensive Guide
WordPress is the biggest CMS on the planet. With over 24 million active websites, roughly 33.5% of all websites on the Internet run on WordPress. It’s arguably the most powerful and user-friendly CMS in the world. Boasting mobile website optimization, sleek design templates, and unmatched flexibility with a vast library of plugins, other CMS don’t…
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Parse.ly’s API now supports audience segments
Parse.ly has supported custom audience segments in the Analytics dashboard for a while now, but product teams haven’t been able to use segments to build internal tools or create customized site experiences. That changes today with API support for audience segments! First, a quick introduction for those who are uninitiated. Audience segments allow you to…
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SameSite, Chrome 80, and Parse.ly Analytics
On February 17th, Google Chrome will release version 80, which contains changes to the handling of cookies with cross-origin requests. The goal of this change is to mitigate Cross Site Request Forgery (CSRF) attacks, and in doing so will affect all cross-site (a.k.a. third-party) cookies that do not set a “SameSite” attribute. The result is…
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Trying to predict referral trends in 2019: what we got right, and what we got wrong
I wanted to check back in on some predictions I made at the beginning of the year. We’ve got one more month to go before we can do a proper year-over-year assessment, and though we probably shouldn’t expect any game-changers to happen at the buzzer, we can at least touch base on where we’ve landed…
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It’s nice to be niche
Whether your expertise is broad or specific, your organization large or decidedly small, every audience will be made up of many smaller audiences. What works for one may not work for another. Understanding those audiences, and what each of them need, means creating a content strategy that is greater than the sum of its parts.…
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Tracking content on iOS and Android apps
At Parse.ly, it’s our mission to help content creators understand their audience regardless of where that content lives. The Parse.ly Analytics dashboard already shows a unified view of how content performs on websites and in distributed content channels like AMP, Facebook Instant, and Apple News. Today, we’re officially adding native mobile apps to that list.…
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How to quickly adopt Parse.ly Data Pipeline as the ultimate raw data API
Note: Parse.ly launched Data Pipeline in late 2016, and evolved its offering over the course of 2017-2019. This post was originally published upon launch but has been updated to reflect its modern support several times since then. Data layers, data lakes, data warehouses. It all feels a little overcomplicated, doesn’t it? At Parse.ly, we like…
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Four content strategies you need to consider for 2020
When you work with hundreds of media and content teams, you notice trends on the teams that have successful content strategies. Today, we’re sharing four of the most effective content strategies we’ve seen, broken down into step-by-step play books you can take back and put into practice. DOWNLOAD THE STRATEGIES Why would our clients let…
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Introducing Parse.ly Content Conversions, a new way to prove your content’s impact
Today, we’re excited to announce our first generally-available release of Parse.ly Content Conversions, which helps you prove content’s impact. This release includes a conversions report that shows which content converts the most readers, which content contributes to the most conversions (even if it’s not converting directly on the content itself), and which types of conversions…