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Audience Analytics: A Thing of the Past (and the Future)
Why do audiences matter? It’s hard to think of a time when the average American wasn’t equipped with a laptop …
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Advanced Filtering, Dashboard on Mobile, and Twitter Updates
Here are the July 2016 product updates from the Parse.ly team. Interested in a more detailed run-through for your team? …
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Case Study: Greentech Media on Monetizing Its Digital Audience
A growing digital audience, shrinking digital revenue. Sound familiar? It was the reality that business-to-business renewable energy site Greentech Media …
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Virtual Reality News: Not All Fun and Games
An interview with Emmett Butler, Parse.ly Software Engineer. We’re all looking for it. The hot new thing. The jackpot …
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Arming Students with Data via Parse.ly’s University Partnerships Program
The idea for Parse.ly’s University Partnerships Program began with a simple question: What would happen if we gave journalism students …
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Media That Moves Us
At Parse.ly, we’re used to measuring the impact of media with metrics. Page views, shares, and engaged minutes are our …
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Would a Page-View-Seeking Robot Write Less About Trump?
A couple weeks ago, Parse.ly published a blog post on why the media’s fixation on Trump is not supported by …
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3 Ways Newsrooms are Sharing Content Analytics with Readers
Analytics in the newsroom have helped journalists and journalism organizations uncover surprising things about their readers — but can analytics …
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Postmortem of Parse.ly’s Real-Time Outage (2016-06-09)
On Thursday, June 9, 2016, Parse.ly experienced a real-time data outage that lasted approximately 3 hours. No customer data was …
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PyKafka: Fast, Pythonic Kafka, at Last!
Why Parse.ly uses Kafka For the last three years, Parse.ly has been one of the biggest production users of Apache …