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Episode 14: Discovery vs. Search: 2018 Edition
“There are all these different little niches of content.” Sachin and Andrew dig into how major traffic sources to content …
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3 questions to ask your data when evaluating a paywall
This post originally appeared on Digital Content Next. While the digital publishing world seems enamored with direct reader revenue lately, …
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Where have all the Facebook readers gone?
Last year, based on a study of a data set spanning 2016, we learned that Facebook refers the vast majority …
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Episode 13: This Data Will Make You Hungry, with HelloFresh
“It feeds our entire network—no pun intended.” Sachin and Andrew hear how data informs audience understanding for HelloFresh copywriter Jacqueline …
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When royals wed, Americans pay attention
On Saturday, May 19th, I woke up early to run the Brooklyn half-marathon in 50 degree, rainy weather. Among the …
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Episode 12: Stories that Matter to Millennials, with Flipboard
“They want to engage in the world.” Sachin and Andrew discuss data presented by Flipboard’s Managing Editor, Gabriella Schwarz, who …
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How BarkBox thinks inside and outside the box to create runaway hits
Chewarrasic Bark. The Good The Bad and The Pugly. Sniffin’ Safari. These are just a handful of the pawtastic puns …
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4 content strategy questions you can answer with tagging
Ever stare at the “tags” option in your CMS and wonder, “What good are these?” Good news: tags can reveal …
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Episode 11: GDPR Q&A
“The privacy reckoning.” Andrew responds to a Q&A about GDPR, a set of data protection regulations granting consumers more access …
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6 attention-worthy data visualizations that tell stories using time
Sometimes, absorbing new information simply takes too much time (as anyone who has accidentally fallen asleep on a textbook can …