WordPress VIP Blog
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Parse.ly’s API now supports audience segments
Parse.ly has supported custom audience segments in the Analytics dashboard for a while now, but product teams haven’t been able …
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SameSite, Chrome 80, and Parse.ly Analytics
On February 17th, Google Chrome will release version 80, which contains changes to the handling of cookies with cross-origin requests. …
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Trying to predict referral trends in 2019: what we got right, and what we got wrong
I wanted to check back in on some predictions I made at the beginning of the year. We’ve got one …
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It’s nice to be niche
Whether your expertise is broad or specific, your organization large or decidedly small, every audience will be made up of …
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Tracking content on iOS and Android apps
At Parse.ly, it’s our mission to help content creators understand their audience regardless of where that content lives. The Parse.ly …
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How to quickly adopt Parse.ly Data Pipeline as the ultimate raw data API
Note: Parse.ly launched Data Pipeline in late 2016, and evolved its offering over the course of 2017-2019. This post was …
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Four content strategies you need to consider for 2020
When you work with hundreds of media and content teams, you notice trends on the teams that have successful content …
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Introducing Parse.ly Content Conversions, a new way to prove your content’s impact
Today, we’re excited to announce our first generally-available release of Parse.ly Content Conversions, which helps you prove content’s impact. This …
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I listened to 100+ hours of podcasts about content marketing so you don’t have to
I waded through more than 100 hours of podcasts and let me assure you, it’s not all good content out …
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Email newsletters bring in loyal audiences. What’s your strategy to improve them?
Content teams that look at data have confirmed: newsletter subscribers visit more frequently, consume for content, and convert to paying …