Keep your analytics up to speed with your video production efforts
Data from our network of 1000+ content-based sites has shown that producing video doesn't automatically mean your audience will engage with it.
Make sure you’re setting your video program up for success by providing easy access to the analytics that will prove what works and improve what doesn’t for anyone that needs it: from content creators to the development team.
Get incredible insight into your audience
Whether it's video, text, or another format, make sure that you have access to analytics that gives anyone on your team the ability to understand and act on what your audience is telling you.
Parse.ly's dashboard provide context for video, posts, authors, sections, tags, referring traffic, and more.
Tour the Parse.ly dashboard to see how everything works together.
Successful product development requires a deep understanding of audience behavior, and an authoritative source of video metrics will enable publishers to iterate faster.
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See how you can start using video analytics for your site by contacting us now.
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