Marketers across the travel industry use Parse.ly to understand their audience attention.
Develop a tourism marketing plan that makes travelers want to come back to your company to book their next excursion with you.
Get travelers' attention when they're planning trips.
Guide your email, social media, and content marketing strategies with knowledge about what topics and stories generated attention in the past.
Be there when travelers talk about their trips to increase brand loyalty.
Meet your audience where they are. With referral data, you can see who's talking about your content and where. Join conversations happening around your brand in real-time or identify past trends.
Start using audience attention data to:
Align your team around one source of data.
With comprehensive metrics presented in a digestible dashboard, you don't have to jump between tools to understand what makes your audience pay attention.
Keep your marketing budget intact while launching impactful campaigns.
See which marketing channels reach the most valuable subsets of your audience. Campaign tracking helps you understand what happens after people click.
See which videos spark wanderlust.
Understand what videos are connecting with your audience, no matter where those videos live on your site. Equipped with video analytics, your team will have the data they need to create inspiring content.
Take a closer look at the success of video, text, and slideshows to see if the overall impact of a piece of content is connected to its layout.
Download this report now to make sure you're working in a medium your audience pays attention to.
Start using audience attention data to engage with travelers and inspire bookings.
Fill out this form to get in touch.