Speakers: Dr. Carrie Brown, Director of the M.A. in Social Journalism Program, CUNY - @Brizzyc Julia Ryan, Senior Audience Strategy Editor for News and Lifestyle Groups, Time Inc. - @julialeighryan Kelsey Arendt, Customer Success Manager, Parse.ly - @KelseyLArendt Clare Carr, VP of Marketing, Parse.ly - @clareondrey
According to new research Parse.ly conducted in partnership with Digiday, 87% of publishing professionals are able to access the analytics for the content their organization creates. However, only 53% say they completely understand those analytics, and fewer say they can easily apply insights to content strategy. How does your use of analytics compare to that of other content creators?
Listen in to this webinar for an overview of the current state of publishers’ proficiency when it comes to accessing, understanding, and applying content analytics. Our expert group of speakers will discuss the report and what it means for the industry. You will learn:
- Why data access doesn’t always equal data literacy, and what's needed to bridge the gap
- How publishers are determining success using data
- The state of metrics and how you compare to the rest of the industry
Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
Slate: Increasing reader loyalty and growing subscriptions
Slate monetized their incredibly loyal audience by shifting their focus from unique visitors to engaged time.
HelloFresh: Standing out in a market with too many cooks
Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.