Guides

The beginner's guide to audience analytics

The five lessons in the Beginner's Guide to Audience Analytics email course will guide you through the 5 facets of implementing data into your workflow so you and your team can make better editorial decisions based on your audience. The five lessons that will be emailed to you daily are:

Lesson 1: Know Your Audience

Before you begin creating new content, you should know who you're creating it for. In this lesson, we take a look at the steps you need to take to identify your audience.

Lesson 2: Pick Your Goals

To see the effectiveness of your editorial strategy, you need a clear list of defined goals. This lesson guides you on goal setting based on the discoveries you made in Lesson 1.

Lesson 3: Translate Data

By this point, you know how much data you have at your disposal. ​In this lesson, you'll learn how to stop just ​ collecting and ​sharing numbers with your team, but how to translate them. ​

Lesson 4: Democratize Data

It's time to arm your team with data! Now that you've defined your audience, defined your goals, and learned how to translate data, it's time to think about how you can ​get the rest of your organization​ as excited about​ data as you are.

Lesson 5: Act and Analyze

Data isn't useful unless you act on the insights it provides! Learn the iteration process to use when creating content, based on your unique audience.

Sign up for these five lessons now and you'll be emailed the first lesson today!

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