With one of the largest data sets on media and content, Parse.ly's data team delivers industry-wide analysis and trends.
Keep your distribution strategies current with our interactive dashboards and continue fine-tuning your analysis and content strategies with our quarterly trend reports.
2018 traffic sources by content categories and topics
An analysis of referrer traffic data reveals benchmarks for the categories and topics that resonate with 2018 audiences and where they discover stories to read.
Ahead of the 2018 midterms, a look back at the 2016 presidential candidate media coverage
Turning to data to understand the full story of how the media covered the 2016 elections and how readers responded.
Online Attention Patterns for Movies
Finding patterns in online attention for movies by audience type and geography.
Top Ten Movies Ranked by Reader Attention Online
This dashboard allows you to see which movies generated the most online interest from readers.
Redefining bounce rate with engaged time
See why analyzing engaged time breakdowns and drop-off rates for content offers a more descriptive measurement for the quality of site visits than bounce rate.
How article topic impacts content distribution strategy
How audiences find articles varies by topic. Learn what implications this referral data has for your content strategy.
How Publishers and Brands Access and Apply Analytics
See how you compare to our publishers and brand content analytics research.
How content format impacts audience engagement
Parse.ly investigates the success of video and other common media formats
The rebirth of the homepage
Dive into the role the homepage plays today and how it can be used to meet content goals.
2016 U.S. Presidental candidate coverage and traffic
Explore 2016 election data across our network.
Long form reading shows signs of life in our mobile news world
Pew Research Center, with the John S. and James L. Knight Foundation, explores how the rise in mobile devices impacted long-form content.
Does Twitter matter for news sites?
Twitter drives a median 8.5 percent of all social traffic to media sites across Parse.ly’s network of digital publishers. But to what extent can publishers influence this number?
Understanding traffic patterns from the top news topics of 2015
Examine search and social traffic for the top stories of 2015 to help publishers better understand how, and where, their news is circulating.
How to use tags effectively in digital media
Are digital publishers using metadata well? We analyzed tagging conventions across our network of digital media organizations to see how different companies use, or don’t use, tags.
Optimizing evergreen content for longer lifespans
Explore how long an article typically lasts online, how social media affects article lifespan, top traffic referral sources to the Parse.ly network, and more.
The Authority Report Bundle
A quarterly look into the digital publishing trends you need to know.
What makes a good digital deadline?
We examine three months' worth of our data across more than 10 billion page views and over 100,000 posts to see when stories attract the most attention.
What impact do loyal readers have on a site?
Page views used to reign as king when digital advertising was based soley on impressions. This quickly resulted in 'click-bait' backlash, leading publishers to realize volume isn’t the only metric.
How efficient is the news?
Publishers must make decisions about how content type, length, and style will impact their audience. We've taken data from over 8 billion page views and hundreds of media properties to see what the averages are for post creation, views, and author output.