Data Studies

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The value of audience attention — What happens before the conversion

Get insights and learn best practices to understand what your audience is paying attention to before the conversion.

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2018 traffic sources by content categories and topics

An analysis of referrer traffic data reveals benchmarks for the categories and topics that resonate with 2018 audiences and where they discover stories to read.

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Redefining bounce rate with engaged time

See why analyzing engaged time breakdowns and drop-off rates for content offers a more descriptive measurement for the quality of site visits than bounce rate.

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How article topic impacts content distribution strategy

How audiences find articles varies by topic. Learn what implications this referral data has for your content strategy.

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How brands and publishers use content analytics—and where there’s room to grow

81% of digital media professionals have access to analytics. Learn how they're applying analytics to content strategy, and where the gaps still exist.

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How content format impacts audience engagement

Parse.ly investigates the success of video and other common media formats

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Parse.ly's Network Referrer Dashboard

View our dashboard of Network Referrer Data.

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The rebirth of the homepage

Dive into the role the homepage plays today and how it can be used to meet content goals.

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Long form reading shows signs of life in our mobile news world

Pew Research Center, with the John S. and James L. Knight Foundation, explores how the rise in mobile devices impacted long-form content.

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Does Twitter matter for news sites?

Twitter drives a median 8.5 percent of all social traffic to media sites across Parse.ly’s network of digital publishers. But to what extent can publishers influence this number?

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Understanding traffic patterns from the top news topics of 2015

Examine​ search and social traffic for the top stories of 2015 to help publishers better understand how, and where, their news is circulating.

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How to use tags effectively in digital media

The Parse.ly team analyzed tagging conventions across our network of nearly 400 digital media organizations to see how different companies use, or don’t use, tags. Though there is not much standardization, we can give you a glimpse into what digital publishers are doing now.

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Optimizing evergreen content for longer lifespans

Explore how long an article typically lasts online, how social media affects article lifespan, top traffic referral sources to the Parse.ly network, and more.

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The Authority Report Bundle

A quarterly look into the digital publishing trends you need to know.

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What makes a good digital deadline?

We examine three months' worth of our data across more than 10 billion page views and over 100,000 posts to see when stories attract the most attention.

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What impact do loyal readers have on a site?

Page views used to reign as king when digital advertising was based soley on impressions. This quickly resulted in 'click-bait' backlash, leading publishers to realize volume isn’t the only metric.

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How efficient is the news?

Publishers must make decisions about how content type, length, and style will impact their audience. We've taken data from over 8 billion page views and hundreds of media properties to see what the averages are for post creation, views, and author output.

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How do people consume the news?

Newsroom product teams know that readers consume their content through a variety of mobile, tablet, and desktops—but exactly how much variety is there?

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