Who are you writing for: How PolicyGenius promotes the right content on the right channels

June 26, 2019

Fit your content to your channels

Our traffic comes from all different places: search, social, newsletters, recirculation, and direct. Do audiences from each of those channels respond to the same content in the same way?

PolicyGenius asked this question of their data through their Parse.ly dashboard. Join us for this webinar where Hanna Horvath, Staff Writer at PolicyGenius walks through how she has:

  • Identified where the site's readers are coming from
  • Figured out what readers care about based on where they're coming from
  • Created the best content based on that information to keep their readers attention

Meet our speaker, Hanna Horvath:

Hanna covers personal finance for PolicyGenius Magazine. She has a degree in journalism from the S.I. Newhouse School of Public Communication at Syracuse University.

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