Who are you writing for: How PolicyGenius promotes the right content on the right channels
Our traffic comes from all different places. Do audiences from each of those channels respond to the same content in the same way? PolicyGenius asked this question of their data through their Parse.ly dashboard.
WIRED’s Evergreen Strategy: Using Parse.ly to promote and update their archive
Dive into how Wired is using Parse.ly (well beyond using the evergreen reports) to utilize content they already have.
Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
HelloFresh: Standing out in a market with too many cooks
Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.
How to monetize loyal audiences: Tips inspired by Slate
Slate has gone all-in on loyalty to lower their dependence on platforms like Facebook and monetize their incredibly loyal audience. Get an inside look at their strategy.
Slate: Increasing reader loyalty and growing subscriptions
Slate monetized their incredibly loyal audience by shifting their focus from unique visitors to engaged time.
Platforms, friend or foe?
Industry leaders discuss Snapchat, Twitter, and the Facebook-Google duopoly.
Is autoplay video's cardinal sin?
Freddie Godfrey, Director, Content Syndication at Newsy, talks autoplay videos and when they're okay to use.
Are there too many metrics?
Samantha Skey, CRO of SheKnows, talks about the measures of success for brands, publishers, and agencies.
NAPCO Media: How to change corporate culture with access to data
NAPCO Media president identifies data analytics as the key to changing the perception that content is secondary to ad revenue.
Mashable: How it uses the Parse.ly Data Pipeline
Mashable integrated Parse.ly’s raw data pipeline with the goal of obtaining more granular information about their data.
Greentech Media: Building a new revenue stream
Greentech Media reevaluated its product offerings in the face of changing realities and needs of online advertisors.
GateHouse Media: Amazing audiences with data-driven content decisions
A Q&A about content analytics with Gatehouse Media. Forty-nine GateHouse Media sites use Parse.ly to make data-driven content decisions.
How GateHouse Media uses Parse.ly to make data-informed content decisions
Are your stories resonating with your audience? Watch this 1-minute video to see how Parse.ly helps GateHouse Media know its readers better.
How Ars Technica puts readers first with analytics in their newsroom
Ars Technica's Director of Product discusses their analytics strategy. Ars uses Parse.ly data to encourage their editorial team, evaluate post types, and make better reader experiences.