Customer Stories

customer story

Who are you writing for: How PolicyGenius promotes the right content on the right channels

Our traffic comes from all different places. Do audiences from each of those channels respond to the same content in the same way? PolicyGenius asked this question of their data through their Parse.ly dashboard.

customer story

WIRED’s Evergreen Strategy: Using Parse.ly to promote and update their archive

Dive into how Wired is using Parse.ly (well beyond using the evergreen reports) to utilize content they already have.

customer story

Bloomberg: Global growth by paying attention to local audiences

Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.

customer story

HelloFresh: Standing out in a market with too many cooks

Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.

customer story

How to monetize loyal audiences: Tips inspired by Slate

Slate has gone all-in on loyalty to lower their dependence on platforms like Facebook and monetize their incredibly loyal audience. Get an inside look at their strategy.

customer story

Slate: Increasing reader loyalty and growing subscriptions

Slate monetized their incredibly loyal audience by shifting their focus from unique visitors to engaged time.

customer story

Platforms, friend or foe?

Industry leaders discuss Snapchat, Twitter, and the Facebook-Google duopoly.

customer story

Is autoplay video's cardinal sin?

Freddie Godfrey, Director, Content Syndication at Newsy, talks autoplay videos and when they're okay to use.

customer story

Are there too many metrics?

Samantha Skey, CRO of SheKnows, talks about the measures of success for brands, publishers, and agencies.

customer story

NAPCO Media: How to change corporate culture with access to data

NAPCO Media president identifies data analytics as the key to changing the perception that content is secondary to ad revenue.

customer story

Mashable: How it uses the Parse.ly Data Pipeline

Mashable integrated Parse.ly’s raw data pipeline with the goal of obtaining more granular information about their data.

customer story

Greentech Media: Building a new revenue stream

Greentech Media reevaluated its product offerings in the face of changing realities and needs of online advertisors.

customer story

GateHouse Media: Amazing audiences with data-driven content decisions

A Q&A about content analytics with Gatehouse Media. Forty-nine GateHouse Media sites use Parse.ly to make data-driven content decisions.

customer story

How GateHouse Media uses Parse.ly to make data-informed content decisions

Are your stories resonating with your audience? Watch this 1-minute video to see how Parse.ly helps GateHouse Media know its readers better.

customer story

How Ars Technica puts readers first with analytics in their newsroom

Ars Technica's Director of Product discusses their analytics strategy. Ars uses Parse.ly data to encourage their editorial team, evaluate post types, and make better reader experiences.

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