The Parse.ly Content Library

We help people understand content data.
Dive into our Customer Stories, Data Studies, Guides, and Parsely U articles to find out more.

guide
webinar

Solving 4 video and analytics pain points for marketers

Explore four points marketers have when it comes to creating videos and using analytics. Learn a few tips and tricks from Matt Talmage, Director of Demand Generation at Wibbitz, and Mackenzie Meyer, Marketing Manager at Parse.ly, how to overcome the challenges of time, personnel, budget, and strategy.

guide
webinar

Tool Fatigue is real: best practices for using CrowdTangle & Parse.ly together

Today’s digital world is bloated with data, and even if you know what it all measures and means, making sure you know what to do with it is what really counts. That’s where Parse.ly and CrowdTangle come in: two of the most popular platforms for content strategists and writers everywhere work in tandem.

customer story
webinar

Who are you writing for: How PolicyGenius promotes the right content on the right channels

Our traffic comes from all different places. Do audiences from each of those channels respond to the same content in the same way? PolicyGenius asked this question of their data through their Parse.ly dashboard.

customer story
webinar

WIRED’s Evergreen Strategy: Using Parse.ly to promote and update their archive

Dive into how Wired is using Parse.ly (well beyond using the evergreen reports) to utilize content they already have.

guide
webinar

Parse.ly 101: What's in the Parse.ly Dashboard

Parse.ly's VP of Marketing, Clare Carr, shares a look at what's inside the Parse.ly Dashboard. Learn about: the metrics we track, user flows, and how to share insights throughout your team

guide
webinar

How Sales teams can save 30 minutes a week with a new Parse.ly workflow

Get ready to be more efficient in the new year! This month, we’re hosting three webinars that will help save Parse.ly dashboard users at least 30 minutes a week

guide
webinar

How Content Marketing teams can save 30 minutes a week with a new Parse.ly workflow

Get ready to be more efficient in the new year! This month, we’re hosting three webinars that will help save Parse.ly dashboard users at least 30 minutes a week

guide
webinar

How Editorial teams can save 30 minutes a week with a new Parse.ly workflow

Get ready to be more efficient in the new year! This month, we’re hosting three webinars that will help save Parse.ly dashboard users at least 30 minutes a week

customer story

Bloomberg: Global growth by paying attention to local audiences

Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.

guide
webinar

The value of attention: metrics, methods, and outcomes

How can you build a loyal audience without getting lost in the noise online? Hear from publishers on how they're figuring out what matters to their audience to write better stories and find new revenue for their businesses.

data study
webinar

The value of audience attention — What happens before the conversion

Get insights and learn best practices to understand what your audience is paying attention to before the conversion.

data study

2018 traffic sources by content categories and topics

An analysis of referrer traffic data reveals benchmarks for the categories and topics that resonate with 2018 audiences and where they discover stories to read.

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