Content syndication is the republishing of owned content to other sites. Content syndication increases the reach of content by introducing it to new audiences.
Last updated in February 2021
What is content syndication?
Content syndication is the republishing of owned content to other sites. Content syndication increases the reach of content by introducing it to new audiences. Content syndicating increases your reach and drives traffic to your site. Any form of content can be syndicated: blog posts, articles, videos, podcasts, and more.
Why is content syndication important?
Content syndication let you get more out of your content. By sharing your content with other sites, you reach larger audiences, increase brand visibility, and build backlinks. Content syndication also lets you get additional content to serve your own audience on your site.
How does content syndication work?
There are steps to syndicating your content.
- Republish your most recent and most popular content on bigger websites with more followers and authority than yours.
- Syndicate old content on blogs and websites with about the same audience and authority as your own.
- Guest post on a larger publication and later on your website, Medium, or LinkedIn.
- Pitch to and be picked up by sites that publish syndicated content
Content syndication and Parse.ly
Parse.ly makes it easy to understand how original content and syndicated versions perform across your network of sites. Parse.ly content syndication tracking shows you how your network multiplies the reach of your content. Parse.ly automatically compiles the metrics relevant to your syndicated content.
Content syndication examples
Companies that syndicate content within their properties include:
- USAToday and Gannett
- The Sydney Morning Herald and Nine Publishing
Sites that serve content through content syndication include:
- Huffington Post
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