App Personalization

Last updated in September 2020



What is app personalization?

App personalization is the process of creating an application that is tailored specifically to a particular audience or even to a specific reader. This can be done by targeting specific segments within a target market, or it can be done through the use of targeted personalization. The key difference between these two approaches is that targeted personalization focuses on individuals while segmentation app personalization targets groups or audiences.



Why is app personalization important?

App personalization is important because it helps build awesome user experience, and an awesome user experience is what makes an app successful. App personalization allows you to target your app experience to what will resonate most to that individual, group, or audience. A better app experience will increase the likelihood that your app will stand out from the crowd, and you users will use it regularly.



App personalization and Parse.ly

Parse.ly enables app personalization on many levels with our content API. Using Parse.ly, you can personalize your app to the user and the user's preferences.



App personalization examples

Many companies use app personalization to drive their recommendation and marketing systems. The most well-known are Netflix's content recommendations, Amazon's product recommendations, and Google's search recommendations. In marketing, app personalization is used to target specific messaging to the user. This best-practice technique is why you get emails from companies greeting you with your name.



Learn More

Related Articles

ANSWER



Related Glossary Terms

ANSWER



Make your content perform better. Instantly.

Sign up for a Parse.ly account or ask to see our platform in action.


Illustration of a writer typing at his desk
Win with your content every day, like these Parse.ly customers

Ready to win more with your content?

Join thousands of editors and content marketers who use Parse.ly every day.

rocket emoji