Rocket Fuel: Double Traffic and Revenue by Shifting From Content Marketing to Brand Publishing
We’ve all heard that brands need to think - and act - more like publishers or media companies. Why is that so important and what does it mean to you? In this webinar, you’ll learn the difference between content marketing and brand publishing, and hear the real-world example of a company that has more than doubled year-over-year website traffic and revenue by committing to a brand publishing strategy. Take a deep dive into the process they used to get these results and learn how any company - regardless of size or budget - can do the same.
Meet our speaker: Kathleen Booth
Kathleen has spent 13 years in the digital marketing agency world, first as owner and CEO of Quintain Marketing and then as VP of marketing at IMPACT, where she built the company's brand publishing business. She is also the host of The Inbound Success Podcast, a weekly show that features interviews with marketers that are getting extraordinary results from content and inbound marketing.