Understand how your audience finds, consumes, and engages with your content.
“Parse.ly's ability to easily monitor real-time story performance and analyze long-term trends has encouraged our newsroom to take data and audience insights more seriously in every step of the editorial process.”
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Industry intelligence: resources for editors
We regularly analyze our network of 2,500+ online media sites to reveal industry trends. Fine-tune your content and distribution strategies with the help of these data studies.
How article topic impacts content distribution strategy
How audiences find articles varies by topic. Learn what implications this referral data has for your content strategy.
How content format impacts audience engagement
This Authority Report takes a closer look at the success of video and other common media formats, to see if the overall impact of a piece of content is connected in any way to its layout.
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