Stop guessing what your audience wants by using easy-to-access analytics to understand their attention online.

Busy editors and journalists around the world look to's website analytics to put audience data at the center of every decision.

Understand how your audience finds, consumes, and engages with your content.

1. Report and create

Use data on previous stories, posts, or articles to help identify topics your audience responded well to before.

2. Package and distribute

When’s the best time to share on Facebook? Should you add a video in? Make sure you track and analyze how your decisions about layout or platforms affect the audience.

4. Amplify

The more comfortable you get with data, the more you can intuitively use it to create successful strategies and make decisions that grow, engage, and connect with your readers.

3. Assess and participate

Everything published online starts a conversation with readers; make sure that you know what they’re saying by tracking referrals, social media reactions, and more.

“'s ability to easily monitor real-time story performance and analyze long-term trends has encouraged our newsroom to take data and audience insights more seriously in every step of the editorial process.”

Anna McGrady — Growth and Analytics Editor

“We wanted to foster a company culture where everyone’s decisions are data-based — and that means making it easy for every staffer, no matter their role, to find the data they need. This is where shines. The software is easy to navigate, even for first-time users.”

Alexis Grant — Mobile Editor

Editorial teams at these companies use the content dashboard daily.

Unsure of how else your team can use audience data?

Download and read the Editor's Guide to Online Media.

Your whole newsroom will get value out of data with

See how GateHouse Media got its team on board.

Start understanding your audience with

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