We knew we needed a more dynamic tool than just Google Analytics.
Parse.ly offered several things in the analytics space that stood out:
Automated reporting, author data, and a better display of social referrals.
Senior Vice President of Content and Product
We wanted to foster a company culture where everyone’s decisions
are data-based — and that means making it easy for every staffer,
no matter their role, to find the data they need. This is where
Parse.ly shines. The software is easy to navigate, even for