Make editorial decisions based on real audience insights

Put your readers at the center of your editorial efforts by using analytics built with publishers and content in mind.

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How analytics helps every step of creating content

1. Report and create

Use data on previous stories, posts, or articles to help identify topics your audience responded well to before.

2. Package and distribute

When’s the best time to share on Facebook? Should you add a video in? Make sure you track and analyze how your decisions about layout or platforms affect the audience.

4. Amplify

The more comfortable you get with data, the more you can intuitively use it to create successful strategies and make decisions that grow, engage, and connect with your readers.

3. Assess and participate

Everything published online starts a conversation with readers; make sure that you know what they’re saying by tracking referrals, social media reactions, and more.

We knew we needed a more dynamic tool than just Google Analytics. offered several things in the analytics space that stood out: Automated reporting, author data, and a better display of social referrals.

Senior Vice President of Content and Product

We wanted to foster a company culture where everyone’s decisions are data-based — and that means making it easy for every staffer, no matter their role, to find the data they need. This is where shines. The software is easy to navigate, even for first-time users.

Alexis Grant — Mobile Editor

Download the Editor's Guide to Online Media

This guide provides more than tips and tactics; it provides a framework for creating a sustainable relationship with your readers.

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