Stop guessing what your audience wants by using easy-to-access
analytics to understand their attention online.
Busy editors and journalists around the world look to Parse.ly's website
analytics to put audience data at the center of every decision.
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Understand how your audience finds,
consumes, and engages with your content.
1. Report and create
Use data on previous stories, posts, or articles to help
identify topics your audience responded well to before.
2. Package and distribute
When’s the best time to share on Facebook? Should you
add a video in? Make sure you track and analyze how
your decisions about layout or platforms affect the
The more comfortable you get with data, the more
you can intuitively use it to create successful
strategies and make decisions that grow, engage,
and connect with your readers.
3. Assess and participate
Everything published online starts a conversation
with readers; make sure that you know what they’re
saying by tracking referrals, social media reactions,
“Parse.ly's ability to easily monitor real-time story
performance and analyze long-term trends has encouraged our
newsroom to take data and audience insights more seriously in
every step of the editorial process.”
Anna McGrady — Growth and Analytics Editor
“We wanted to foster a company culture where everyone’s decisions
are data-based — and that means making it easy for every staffer,
no matter their role, to find the data they need. This is where
Parse.ly shines. The software is easy to navigate, even for
Alexis Grant — Mobile Editor
Editorial teams at these companies use the Parse.ly content dashboard
Unsure of how else your team can use audience data?
Download and read the Editor's Guide to Online Media.