Customers are at the center of our attention.
Active user seats
We've seen an increase in fan interaction since we launched Parse.ly's content personalization.
It's allowed us to build a widget that gives our visitors a glimpse into what content is truly trending amongst the fanbase.
With Parse.ly, we have a renewed focus on data that is actionable, and we're not measuring just to measure.
We're reporting on the key metrics that dictate what content we publish in the future, how we publish it, and how it's distributed.
Our deliberate shift in strategy stems from our belief that the engaged time goal uniquely aligns the priorities of readers, advertisers, and our editorial team.